Empresa: Atlas Copco Italia SpA
proyecto : Honda Gresini Racing
Año: 2001

Atlas Copco es una empresa sueca con aproximadamente 26.000 empleados, líder mundial en compresores, equipos de ingeniería civil y minería, herramientas industriales y sistemas de montaje. La División de Herramientas opera dentro de la filial italiana Atlas Copco Italia, que distribuye herramientas industriales manuales neumáticas y eléctricas para profesionales y artesanos.

Gresini Racing nace de la gran y larga experiencia, técnica y organizativa adquirida por Fausto Gresini en doce años de campeonatos del mundo y dos veces campeón del mundo en la categoría de 125. Gresini Racing participa en el Campeonato del Mundo de 2001 en la categoría de 250 con la Honda del equipo Telefónica MoviStar.

RTR ha ideado un proyecto de patrocinio oficial para el equipo que permitirá a Atlas Copco:

  • exponer la marca en un entorno fresco y ante un público más amplio que el especializado al que se dirige la empresa con sus actividades habituales;
  • desarrollar relaciones entre empresas utilizando el servicio de hospitalidad en el Gran Premio durante el Campeonato de MotoGP, involucrando a clientes potenciales y reales en un ambiente emocionante y muy atractivo;
  • utilizar el nombre y la imagen del equipo en todas las actividades de comunicación, ganando visibilidad y notoriedad de marca

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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21.com se asegura el patrocinio de Prima Pramac Yamaha MotoGP

En un movimiento estratégico para reforzar su marca dentro de la comunidad deportiva mundial, 21.com se asoció con Pramac Racing Yamaha en el campeonato mundial de MotoGP. La colaboración,[...]

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Patrocinio de MotoGP: GOD55 Sports x LCR Honda MotoGP

Conectar a los aficionados del sudeste asiático con MotoGP a través de una asociación estratégica plurianual RTR Sports Marketing apoyó y asesoró con éxito a GOD55 Sports y al [...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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