Company: Atlas Copco Italia SpA
project : Honda Gresini Racing
Atlas Copco is a Swedish company with approximately 26,000 employees, a world leader in compressors, civil engineering and mining equipment, industrial tools and assembly systems. The Tools Division operates within the Italian subsidiary Atlas Copco Italia, which distributes manual pneumatic and electric industrial tools for professionals and craftsmen.
Gresini Racing was born from the great and long experience, technical and organizational skills earned by Fausto Gresini in twelve years of world championships and twice world champion in the 125 class. Gresini Racing participates in the 2001 World Championship in the 250 class with the Telefonica MoviStar Team Honda.
RTR has devised an official sponsorship project for the Team that will allow Atlas Copco to:
- expose the brand in a cool environment and in front of a wider audience than the specialist one to which the company addresses with its usual activities;
- develop business-to-business relationships by using the hospitality service at the Grand Prix during the MotoGP Championship, involving potential and actual customers in an exciting and highly appealing atmosphere;
- use the name and image of the team in every communication activity, gaining visibility and bran awareness