CMS Honda MotoGP bike side profile

Patrocinio de MotoGP: CMS x LCR Honda MotoGP Team 2021

CMS, el especialista holandés en piezas de moto, ha firmado la renovación de su patrocinio con el equipo de MotoGP LCR Honda. La asociación se encuentra ahora en su quinto año consecutivo, un hito muy importante para ambas compañías mientras se preparan para afrontar juntas la temporada 2020 de MotoGP.

CMS aparecerá en las dos motos del equipo, la del británico Cal Crutchlow y la del japonés Taka Nakagami, con la icónica mascota de la compañía en los carenados de las Honda RC213V y en los monos de los pilotos. Una vez más, la renovación del contrato fue posible gracias al asesoramiento de la agencia de marketing deportivo RTR Sports Marketing.

Fundada en Lylystad ( Países Bajos), Consolidated Motor Parts (CMS) se ha posicionado a lo largo de los años como la empresa líder mundial en piezas de recambio y repuesto para vehículos de dos ruedas. Con un impresionante almacén de 11.000 metros cuadrados, CMS suministra piezas para motos modernas y antiguas, incluidas piezas para motos fabricadas en los años cincuenta. El enfoque constante en la calidad, una atención al cliente online y offline de primera clase y un conocimiento infinito del mundo de la moto pronto posicionaron a CMS entre los líderes internacionales del sector.

Y cuando las motos son las protagonistas, no hay mejor plataforma de marketing y comunicación que MotoGP, el campeonato de dos ruedas más prestigioso y conocido del mundo y la serie automovilística más antigua del planeta.

CMS y el equipo LCR Honda de Lucio Cecchinellocomenzaron su andadura juntos en la temporada 2016, basando su colaboración en los valores comunes de pasión, ambición y deseo de destacar entre los mejores. Ni que decir tiene que estos fundamentos siguen siendo tan sólidos hoy como siempre.

Las instalaciones de hospitalidad para los invitados en la pista y las actividades B2B son también parte integrante del programa de patrocinio, que consolida la posición de CMS entre la élite de las dos ruedas.

CMS and LCR Honda collaborationCMS sponsorship with LCR teamLCR Honda bike with CMS logo

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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