Dalam sebuah langkah strategis untuk memperkuat mereknya dalam komunitas olahraga global, 21.com bermitra dengan Pramac Racing Yamaha dalam kejuaraan dunia MotoGP. Kolaborasi yang didukung oleh konsultan RTR Sports Marketing ini berfokus pada peningkatan brand awareness, mendorong keterlibatan digital, dan memanfaatkan prestise dan jangkauan MotoGP untuk mengakses pasar baru .

21.com adalah merek global yang sedang berkembang dalam taruhan olahraga, kasino, dan hiburan digital, yang diposisikan di persimpangan antara kinerja, teknologi, dan pengalaman pengguna. Dibangun untuk pemain yang menghargai ketepatan, kecepatan, dan kontrol, platform ini menggabungkan pasar olahraga yang kompetitif dan penawaran kasino yang telah dikurasi dalam satu ekosistem tanpa batas. Strategi produk merek ini didorong oleh desain yang intuitif, teknologi yang kuat, dan standar operasional yang tinggi secara konsisten. Inti dari pengalaman 21.com adalah kesederhanaan, transparansi, dan hiburan yang bertanggung jawab – memberikan platform yang dirancang untuk menghargai permainan, keterampilan, dan eksekusi yang tepat.

Menampilkan jajaran pembalap yang menarik termasuk legenda MotoGP Jack Miller dan pembalap muda berbakat Toprak Razgatlıoğlu, Tim MotoGP Prima Pramac Yamaha memiliki harapan besar menjelang kampanye Kejuaraan Dunia 2026. Merek 21.comhadir di berbagai titik sentuh dengan visibilitas tinggi, seperti fairing samping YZR-M1 bertenaga V4, topi dan pakaian balap para pembalap, serta semua aset pemasaran dan komunikasi tim secara digital dan fisik.

Eksposur multi-saluran ini memastikan visibilitas maksimum baik di pinggir lintasan maupun secara online, menghubungkan merek 21.com dengan audiens global penggemar olahraga motor. Konten yang terintegrasi di seluruh saluran sosial tim dan pembalap, aktivasi digital yang selaras dengan akhir pekan balapan dan acara-acara kejuaraan utama, serta materi co-branded untuk keterlibatan penggemar dan kampanye promosi juga merupakan bagian dari kesepakatan ini.

RTR Sports Marketing memainkan peran penasihat dan eksekusi yang penting, memberikan panduan strategis mengenai pengaruh sponsorship, dan memaksimalkan dampak komersial dari kemitraan ini.

“Kemitraan antara 21.com dan Prima Pramac Yamaha MotoGP merupakan contoh nyata bagaimana strategi sponsorship yang terstruktur dengan baik dapat menggabungkan visibilitas merek dan nilai komersial jangka panjang – kata Silvia Schweiger, Associate Director, Executive Marketing and Commercial di RTR Sports Marketing – Kami mendukung 21.com selama proses evaluasi dan negosiasi, untuk memastikan bahwa kemitraan ini memberikan dampak yang terukur dan posisi yang kuat di salah satu platform olahraga global yang paling kuat di dunia.”

Sejarah kasus

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Sponsorship Anda dalam olahraga bermotor, pengalaman kami.

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