Garnier and RTR Sports co-branded marketing graphic

Info Proyek

Klien Garnier – Brand Garnier Grafic Task: Motorshow 2003 Waktu: Desember 2003

Tentang Proyek

Garnier Grafic, sebagai merek yang dinamis dan sangat menarik di dunia penataan rambut, ingin mencapai tujuannya dengan cara yang mudah diingat dan orisinal.

Lalu, apa yang bisa lebih baik daripada kemitraan antara Grafic dan Motor Show, manifestasi Italia yang paling spektakuler dari dunia balap motor? RTR-lah yang memunculkan ide kemenangan untuk mengasosiasikan produk dengan sebuah acara yang karakteristiknya tampaknya dibuat khusus agar sesuai dengan merek Garnier Grafic. 50% dari pengunjung Motor Show adalah anak-anak muda berusia antara 18 dan 24 tahun, 87% di antaranya adalah laki-laki (data tahun 2002).

Para penonton dapat menikmati supermotard yang meliuk-liuk, mobil reli dan mobil dengan satu kursi yang mempertahankan cengkeraman yang kuat di jalan raya, serta semua penampilan akrobatik dari para juara besar dan para penata rambut bebas; dengan cara yang sama jutaan orang setiap hari memilih untuk mengandalkan Grafic Garnier untuk mendapatkan rambut yang ditata dengan tegas dan keren.

Zona paling seru dalam keseluruhan acara ini dinamai sesuai nama Garnier, The Garnier Grafic Arena, di mana pertunjukan luar biasa berlangsung selama sepuluh hari: mobil dan motor terbaik dari seluruh dunia berkompetisi dan berparade di lintasan tanah dan aspal.

Penonton yang antusias dan tertarik terus memadati tribun, selalu bersemangat untuk membantu lebih dari 40 acara, pameran, dan kompetisi; penonton dapat mengagumi Tim Ferrari dan lebih dari 300 pilot yang berkompetisi satu sama lain, di antaranya termasuk juara reli dunia Marcus Gronholm, Petter Solberg, Renato Travaglia, Edgar Torronteras, dan Stefano Minguzzi.

Tahun ini, seperti tahun-tahun sebelumnya, pameran di Bologna telah menjawab tantangan, membuktikan kekuatan vitalitasnya dengan menarik lebih dari 1.200.780 pengunjung; meningkat 6,5% dibandingkan dengan edisi tahun lalu. Banyak nama-nama terkenal di dunia olahraga yang juga ikut ambil bagian di dalamnya: Marco Melandri, Max Biaggi, Loris Capirossi, Alex Zanardi, Jarno Trulli, dan Giancarlo Fisichella. Motor Show di Bologna adalah acara yang unik, yang mampu memberikan pengalaman yang luar biasa bagi para pengunjungnya dan bagi perusahaan yang ambil bagian di dalamnya, sebuah kesempatan promosi yang luar biasa.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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