Garnier and RTR Sports co-branded marketing graphic

Información del proyecto

Cliente: Garnier – Marca Garnier Tarea Gráfica : Motorshow 2003 Calendario: Diciembre de 2003

Sobre el proyecto

Garnier Grafic, que es una marca dinámica y muy atractiva en el mundo de la peluquería, quería alcanzar sus objetivos de una manera memorable y original.

¿Qué mejor entonces que una asociación entre Grafic y el Salón del Automóvil, la manifestación italiana más espectacular del mundo del motor? Fue RTR quien tuvo la idea ganadora de asociar el producto a un acontecimiento cuyas características parecían hechas a la medida de la marca Garnier Grafic. De hecho, el 50% de los visitantes del Salón del Automóvil son jóvenes de entre 18 y 24 años, de los cuales el 87% son hombres (datos de 2002).

Los espectadores pudieron disfrutar de las curvas de los supermotard, de los coches de rally y de los monoplazas que se mantenían firmes en la carretera, así como de todas las actuaciones acrobáticas de los grandes campeones y de los freestylers; del mismo modo que millones de personas confían cada día en Grafic Garnier para conseguir un peinado firmemente estilizado y cool.

La zona más divertida de todo el evento llevaba el nombre de Garnier, la Garnier Grafic Arena, donde durante diez días se celebraron espectáculos asombrosos: los mejores coches y motos de todo el mundo compitieron y desfilaron tanto en pista de tierra como en asfalto.

Un público animado e interesado siguió abarrotando las gradas, constantemente entusiasmado por asistir a más de 40 eventos, exhibiciones y competiciones; el público ha podido admirar a la Escudería Ferrari y a más de 300 pilotos compitiendo entre sí, entre los que se encontraban incluso los campeones del mundo de rallyes Marcus Gronholm, Petter Solberg, Renato Travaglia, Edgar Torronteras y Stefano Minguzzi.

Este año, como en los anteriores, el salón de Bolonia ha estado a la altura de las circunstancias, demostrando el poder de su vitalidad al atraer a más de 1.200.780 visitantes; un 6,5% más que en la edición del año pasado. También participaron muchos nombres famosos del mundo del deporte: Marco Melandri, Max Biaggi, Loris Capirossi, Alex Zanardi, Jarno Trulli y Giancarlo Fisichella. El Salón del Automóvil de Bolonia es un acontecimiento único, capaz de ser para sus visitantes una experiencia maravillosa y para las empresas que participan en él una increíble oportunidad de promoción.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
img

21.com se asegura el patrocinio de Prima Pramac Yamaha MotoGP

En un movimiento estratégico para reforzar su marca dentro de la comunidad deportiva mundial, 21.com se asoció con Pramac Racing Yamaha en el campeonato mundial de MotoGP. La colaboración,[...]

Read More
img

Patrocinio de MotoGP: GOD55 Sports x LCR Honda MotoGP

Conectar a los aficionados del sudeste asiático con MotoGP a través de una asociación estratégica plurianual RTR Sports Marketing apoyó y asesoró con éxito a GOD55 Sports y al [...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

Ponte en contacto hoy