Patrocínio MotoGP: CMSNL x Equipa LCR Honda MotoGP

A CMSNL, empresa de peças sobresselentes para motociclos, e a equipa de MotoGP LCR Honda voltaram a dar as mãos e renovaram a sua colaboração para o Campeonato do Mundo de MotoGP de 2023 e 2024. É o oitavo e o nono ano da dupla: uma colaboração alegre e frutuosa que começou em 2016 graças à consultoria e ao apoio da RTR sports marketing.

Com um número impressionante de mais de 4,3 milhões de peças sobresselentes, a CMSNL é o maior armazenista da Europa e um dos maiores revendedores em linha do mundo. A empresa holandesa pode fornecer peças sobresselentes e assistência para mais de 36 000 modelos a partir de 1959 e efetuar entregas em mais de 60 países. Nesta bonança de peças sobressalentes, a Honda desempenha um papel importante e a CMSLN pode fornecer mais de 1,9 milhões de peças para motociclos, ciclomotores, AtVs e equipamentos Honda.

A parceria com um dos nomes de referência da HRC, a LCR Honda, faz, por isso, todo o sentido.

Lucio Cecchinello e a sua equipa têm sido um companheiro robusto e feroz do construtor japonês e voltarão a alinhar dois Rc213V na grelha de 2023. O espanhol Alex Rins juntou-se à equipa em 2023, seguido pelo francês Johann Zarco em 2024, enquanto Taka Nakagami manterá o seu lugar na máquina #30.

O logótipo da CMSNL será apresentado nas carenagens laterais e na cauda das motos da LCR Honda, enquanto outros benefícios de marketing extensivos, incluindo oportunidades de hospitalidade premium e a utilização da showbike para eventos e feiras, constituem um pacote de marketing completo e sumptuoso.

Riccardo Tafà, diretor-geral da RTR Sports Marketing, está obviamente satisfeito com a renovação do acordo. “É bonito vê-los crescer juntos ano após ano. Conhecem-se muito bem e ambas têm grandes equipas de marketing que trabalham muito bem em conjunto. Agora, tudo é perfeito. Quando se tem estas longas parcerias, é uma bênção, porque as dificuldades e os percalços habituais do início já lá vão e tudo o que fazem agora é lucrar com esta amizade e esta colaboração”

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

Ver todos os históricos de casos
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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