Empresa: Fastweb Assunto: GP Race FastwebTour 2008 Período: 2008

FASTWEB e Yamaha estão de volta aos centros comerciais italianos com um evento promocional concebido e realizado mais uma vez este ano pela RTR Sports Marketing. 80 etapas, 4 stands ao mesmo tempo para 240 dias de actividades: estes são os números do Gp Race FASTWEB Tour que convida os visitantes a descobrir o universo FASTWEB e a surpreender-se com novos produtos e surpresas. Entre elas está a possibilidade, para quem se inscrever, de ganhar um capacete BYE por dia e de participar na extração de 2 scooters Yamaha e 1 Yamaha FZ6 S2 personalizadas com FASTWEB. Mas os prémios não acabam aqui: basta visitar o stand para receber pulseiras reflectoras FASTWEB e participar nas animações oferecidas para ganhar t-shirts Yamaha. Para além da Yamaha, a edição de 2008 envolve parceiros do calibre da Acer, AMD e Bwin: enquanto os dois primeiros fornecem suporte e tecnologia, a Bwin tem uma área do stand disponível para a promoção do seu serviço e distribui cartões com um bónus de 3 euros para jogar online. Além disso, quem se registar no site da Bwin utilizando os cartões pode ganhar o Campeonato de MotoGp de 2008: estão em jogo dez bilhetes para o Grande Prémio de Misano e um fim de semana inteiro em Valência para a final do campeonato. Além disso, em 9 centros comerciais envolvidos no GP Race FASTWEB Tour, a Yamaha está a organizar uma iniciativa emocionante dedicada aos amantes das motos e à segurança rodoviária: nos parques de estacionamento é possível fazer uma demonstração das motos e scooters Yamaha e participar em cursos de condução para principiantes com o apoio de instrutores da FMI (Federazione Motociclistica Italiana). O GP Race FASTWEB Tour 2008 e a atividade Yamaha MotoPark realizam, assim, uma ação sinérgica, atraindo e envolvendo o público ao longo de todo o percurso do centro comercial.

Gp Race fastweb Tour 2008
Gp Race fastweb Tour 2008

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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