By Emanuele Venturoli| Posted July 20, 2025 | In Sponsorship, Sports Marketing
By Emanuele Venturoli| Posted July 20, 2025 | In Sponsorship, Sports Marketing
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on racing’s most discussed and most misunderstood object. And time for you to take a look at MotoGP’s most elite ticket.
There is in fact a lot of misinformation and poor communication about Paddock Passes. People think that they will be given access to garages and hospitality, that they will get the chance to chat with their MotoGP heroes and enjoy a truly spectacular view of the race. Unfortunately, this is far from the reality once you put on your plastic badge and enter the paddock.
First and foremost. If you think you can watch a race from the MotoGP paddock and that you’re going to get some incredible views and sit in the first row, then you’re sadly mistaken. In fact, the paddock might just be the worst place in the world to watch live track action because there are no screens, no reserved seating, no exclusive gaps in the fence, and no pit lane access. At all. You will be prevented from seeing all the information about the race from this position. If you want to catch a glimpse of the action, grab a VIP Village pass or a tribune ticket.
The only exception to this is if you have a Viewing Area Paddock Pass, which will be indicated by a black and white “VA” label on the back of your Paddock Pass. With that sticker, you will be allowed into the private grandstand that is close to the race track and located outside the paddock.
Our rating – MotoGP Paddock Passes are worth it: NOT
If you’re looking for an atmosphere of luxury, adrenaline and excitement, this is the place to be. There’s no doubt that this is where the magic happens. Mechanics running back and forth, racers gliding on mopeds, celebrities coming out to watch, paddock girls smiling under umbrellas. The rich hang out here, so put on your best shirt and mingle. Our rating – MotoGP Paddock Passes are worth it: YES
Don’t assume that having a paddock pass around your neck means you’re free to go anywhere. However, access to hospitality buildings, motorhomes, garages and media centers will be restricted. Access to the dedicated Team Hospitality is limited to very select guests and team members, and the same goes for the garages and motorhomes. So, it’s either you have a team sticker on the back of your pass (meaning you can enter the team hospitality) or be prepared to heat up in the hot sun. Or get wet in the rain, and be prepared. Our rating – MotoGP Paddock Passes are worth it: NOT
If you wander around the paddock all weekend, you’ll eventually catch a glimpse of most – if not all – of the MotoGP riders and stars. From Valentino Rossi to Marc Marquez, from Dovi to Italian TV legend Guido Meda, it’s easy to spot. And it’s real. Taking selfies and asking for autographs is another story. These youngsters won’t have enough time to stop and interact with their fans on the circuit during a race weekend. More likely, you’ll spend the entire weekend waiting in front of a Yamaha truck or Repsol Honda hospitality… Our rating – MotoGP Paddock Passes are worth it: YES
Again, the paddock is not an amusement park. If you don’t have a Team sticker on your entry ticket, you’ll find it difficult to do anything other than walk around. Don’t expect to find bars, restaurants or even shade if it’s raining or the sun is beating down. The MotoGP paddock is just a parking lot full of high-tech trucks so there’s no place to sit around, wait, or relax. Our rating – MotoGP Paddock Passes are worth it: NOT
Most MotoGPfans consider the Paddocks Pass to be themagic card of two-wheeled motorsports. While the paddock is certainly worth a visit, it is far from a perfect place for fans. In essence, the paddock pass offers nothing more than entering a confined area with scarce views, riders passing by endlessly, and you’ll even have trouble getting a bottle of water. Forget about visiting the garage or Pit Lane: after all, the paddock is a workplace for mechanics, technicians, engineers, managers and staff.
Sure: walking around the paddock is a great way to understand the sport, to witness the behind-the-scenes action, and to see some of the drivers and celebrities. But be aware: You’re unlikely to stay there for more than 2 hours. If you’re looking for the perfect MotoGP weekend and want to treat yourself, look no further than the MotoGP VIP Village. You’ll stroll through the paddock and Pit Lane, watch the race from strategic spots and enjoy special services and treatment.
For any Vip Village related needs, you can contact us at info@rtrsports.com
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A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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