Archives: FAQ
February 19, 2025
Is sponsorship part of the marketing mix?
Yes, sponsorship is a component of the marketing mix, falling under the category of promotion. Through sponsorship, companies support events, teams, or athletes in exchange for visibility and[...]
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January 29, 2025
What is sports sponsorship?
Sports sponsorship is a business arrangement in which a company provides financial or in-kind support to an event, team, or athlete in exchange for visibility and other promotional benefits. [...]
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May 3, 2024
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for ea[...]
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May 3, 2024
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic de[...]
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May 3, 2024
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connect[...]
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May 3, 2024
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sp[...]
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May 3, 2024
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an a[...]
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