THE PROJECT
FORMULA E
SPONSORING
Mahindra Formula E Racing Sponsorship
A fast, sustainable, hi-tech future
Mahindra Formula E Racing – Ready to join the success?
Mahindra Racing’s affair with the world’s first all-electric motor racing series goes back to 2014, when they became one of its founding members. Right from the get-go, they’ve been busy upping the ante on technology and innovation.
Driven by sheer passion for racing and an unbending will to win, they are competing in the fifth season of the Formula E championship with their all-powerful race machine – the M5Electro.
Here’s how Mahindra Racing is accelerating the development of sustainable mobility…
- 100% electric, cutting edge EV technology
- Teams develop more aspects of the car’s powertrain each year
Quicker and more efficient racing year on year
Mahindra Formula e Drivers
JEROME D’AMBROSIO
DRIVER NUMBER: 64
DATE OF BIRTH: 27 DECEMBER 1985
NATIONALITY: BELGIAN
PASCAL WEHRLEIN
DRIVER NUMBER: 94
DATE OF BIRTH: 18 OCTOBER 1994
NATIONALITY: GERMAN
The Formula E World Championship
Re-inventing racing
Formula E’s purpose is to make electric mobility a global reality, pushing the boundaries of electric performance for a sustainable future. They do this by:
Being the first ever fully-electric racing series
Staging groundbreaking events in city centres
Allowing fans to influence the race, via FanBoost voting for drivers
A forward-thinking and innovative approach to mobility, connectivity and digital
WORLDWIDE CHAMPIONSHIP
LOCAL IMPACT
LOCAL IMPACT
• 11 races held in the heart of the world’s most global cities
• 10 teams, 10 OEM manufacturers
• 20 high-profile drivers
ACCELERATING THE DEVELOPMENT
OF SUSTAINABLE MOBILITY
OF SUSTAINABLE MOBILITY
• 100% electric – cutting edge EV technology
• Teams develop more aspects of the car’s powertrain each year
• Quicker and more efficient every year
A WIDE AUDIENCE
FOR A GLOBAL REACH
FOR A GLOBAL REACH
• 214 MILLION global cumulative TV audience
• 4.4 BILLION social media impressions
• 10 BILLION total audience reach
MAHINDRA SPONSORSHIP
Sponsoring the Mahindra Formula E Team
Join the success
A benefitial partnership
Technology showcase with visually-exciting content and case studies
Alignment with Mahindra Racing as pioneers in driving positive change
Ability to demonstrate dedication to sustainability and CSR
Business development and customer engagement in top global cities
Turnkey initiatives for event activation
Access to the ‘Mahindra Growth Accelerator Programme’, to help partners generate greater commercial results in the Indian market
Develop and grow a Mahindra Group business relationship
HOSPITALITY
VIP hospitality in the EMOTION Club with tickets at partner price
VIP guest paddock passes for races
Garage Tours (EMOTION Club guests)
Driver meet and greet
MARKETING ASSETS
Official Partner Designation
Imagery for duration of partnership
Right to develop content
Branding: on car, on driver, garage, communications
Mahindra Racing garage tours for VIP guests
SPONSORSHIP ACTIVATION ASSETS (EXAMPLES)
Technology development collaboration
Driver and management appearances
Show Cars
Business introductions and networks
Racing simulators
Advertising and brand association