Formula 1 Sponsorship, in short
Sponsorship in F1 is an effective, efficient and engaging marketing and communication tool for companies of all sizes and industries. The pinnacle of motorsport -and arguably one of the most popular sporting series in the world- allows F1 sponsors for impressive brand exposure, high profile activation opportunities and a superb array of values to leverage on. From Official Sponsorship of the Formula 1 World Championship, to driver sponsorship, to Team Sponsorship the opportunities are endless, carefully customized and, needless to say, exceptionally bespoke
F1 Team Sponsorship – Formula 1 teams frequently establish partnerships with companies to enhance the visibility of their brand and products. This form of sponsorship commonly entails the inclusion of branding on the race car, team apparel, and other team-related materials. Additionally, it encompasses exclusive hospitality privileges at races and the ability to generate content for public relations and social media purposes. The financial commitment for team sponsorship can vary significantly, with estimated costs of sponsorship programs ranging from $1 million to $50 million annually.
