Mirage brand campaign run by RTR Sports

Info Proyek

Klien Mirage Granito Ceramico Task: Williams F1 Waktu: 1995, 1996, 1997

Tentang Proyek

Didirikan pada tahun 1973, Mirage adalah pemimpin dalam produksi granit keramik (evolusi khusus dari periuk halus yang dibuat di Cina) serta pemimpin dalam pembuatan lantai; selubung berteknologi tinggi, yang digunakan di pusat perbelanjaan, bandara, kantor, dan rumah tangga di seluruh dunia.

Berkat disiplin kemenangannya, Williams F1 adalah tim balap yang mampu meningkatkan nilai-nilai penelitian dan inovasi teknologi yang terkait dengan Mirage.

Tahun 1996 adalah tahun di mana Mirage memutuskan untuk memperluas pasarnya baik di Italia maupun di luar negeri melalui peningkatan kesadaran merek di lima benua dan, dengan tujuan menuju “emosi murni”, melalui komunikasi nilai-nilai yang diyakini perusahaan.

RTR telah mengembangkan kampanye pemasaran yang memungkinkan Mirage untuk mencapai tujuannya dan pada saat yang sama memanfaatkan manfaat yang hanya dapat ditawarkan oleh kolaborasi semacam itu. Perusahaan ini telah menyediakan Williams F1 dengan bahan-bahan yang diperlukan untuk merealisasikan Williams Centre baru di Grove, Inggris: sebuah kesempatan orisinal dan unik bagi Mirage untuk menunjukkan karakteristik serbaguna dan inovatif dari produknya dengan menggunakannya di ruang pamer yang eksklusif dan spektakuler ini. Langkah berikutnya dalam kampanye ini adalah asosiasi Mirage dengan Williams F1 di arena balap. Mirage telah menjadi sponsor resmi Williams F1, yang pada tahun 1996 (bersama Hill dan Villneuve) dan 1997 (bersama Villneuve dan Frentzen) berhasil meraih gelar Juara Dunia Pembalap dan Konstruktor; yang sekali lagi menunjukkan keseriusan Williams F1 dalam komitmennya terhadap dunia olahraga.

Mirage dapat memanfaatkan semua keuntungan yang dapat ditawarkan oleh dunia olahraga: keramahtamahan untuk pelanggan utama, aktivitas B2B, pengembangan hubungan komersial dengan perusahaan lain yang terkait dengan Williams F1 dan visibilitas merek (ada di mobil dan seragam pilot). Selain itu, di setiap pameran yang diikuti oleh Mirage, perusahaan dapat dengan bangga menampilkan salah satu mobil Williams F1 di stand-nya; terlebih lagi, selama promosi internal (upacara penghargaan untuk karyawan terbaik) dan pameran terpenting di sektor ini (pameran dagang Cersaie Bologna), Mirage dapat mengambil manfaat dari ketenaran internasional yang dinikmati oleh para pilot seperti Villneuve, Frentzen, dan Frank Williams.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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