Informações sobre o projeto

Cliente: Beiersdorf SpA – Marca Nivea For Men Tarefa: Honda Gresini Racing Calendário: 2000

Sobre o projeto

Nivea for Men é a linha de cosméticos especificamente estudada e desenvolvida para se adaptar aos homens e às suas necessidades. A equipa de Fausto Gresini, a Axo Honda Gresini Team, conquistou por duas vezes o título de campeã do mundo na categoria 125 e está atualmente a disputar o campeonato do mundo na categoria 250 com as motos oficiais Honda, as HRC. Para criar uma parceria entre as duas empresas, a RTR desenvolveu uma operação de marketing extraordinariamente inovadora: o cenário da campanha será 20 dos principais centros comerciais italianos e a ferramenta da operação será uma plataforma comercial itinerante que utilizará o poder interativo dos centros comerciais. Todos os clientes que comprarem um produto da gama Nivea for Men terão a oportunidade de participar no sorteio de uma scooter Honda e poderão testar as suas capacidades ao pilotar uma moto original de videojogo da Gresini Team. A oportunidade de conduzir a moto será dada também a todos os clientes que aceitem responder a um questionário para fins de investigação comercial. Graças a este sistema simples, mas eficaz, a Nivea for Men atingiu numerosos objectivos:

  • envolvimento e entretenimento dos clientes, sendo os motores da operação a curiosidade e o encanto que o mundo das corridas suscita
  • conhecimento das necessidades dos clientes; graças à investigação comercial, a Nivea for Men conseguiu traçar um perfil preciso do seu cliente-alvo
  • conhecimento da marca, graças à visibilidade proporcionada pelos centros comerciais – aumento acentuado das vendas de produtos.

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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Eventos: Crunch Cereals – Torneio Basket3

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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