Informações sobre o projeto

Cliente: Villani Salumi Tarefa: Degustações na loja de charcutaria Calendário: 2007

Sobre o projeto

A Villani, uma conhecida empresa produtora de carnes curadas, confiou à RTR a tarefa de realizar uma degustação de alguns dos seus produtos emblemáticos em 97 delicatessens e lojas de produtos alimentares em Itália. A iniciativa de degustação Villani envolveu cada ponto de venda durante uma sexta-feira e um sábado, durante os quais uma anfitriã convidou os clientes a degustar gratuitamente as requintadas iguarias da empresa, como a mortadela com malagueta e o salame húngaro, num canto Villani especialmente criado para o efeito. A iniciativa é dirigida principalmente aos clientes comerciais, através de um mecanismo que visa recompensar e reforçar a fidelidade daqueles que a Villani considera os seus melhores clientes. O acolhimento das provas trouxe, de facto, vantagens significativas às lojas, nomeadamente um maior fluxo de visitantes garantido por uma intensa operação de geo-marketing: com efeito, um convite personalizado da Villani, indicando o local e a data das provas, foi enviado por correio para 1.500 endereços situados em cada uma das zonas diretamente abrangidas pela promoção. Finalmente, cada loja recebeu um vasto material promocional, como relógios de parede, etiquetas de preço, sacos de compras, etc., todos com a marca Villani, que servirão para dar aos seus interiores um toque mais distinto e atrativo.

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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