By Riccardo Tafà| Posted October 31, 2024 | In Motorsports
By Riccardo Tafà| Posted October 31, 2024 | In Motorsports
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain. Among the new features is the introduction of the Balaton Park Circuit in Hungary, while the Italian rounds in Cremona and Misano are confirmed.
The season will kick off with pre-season testing on February 17-18, 2025 in Phillip Island, Australia, followed by the first official race February 21-23 at the same circuit. This will remain the only non-European stop, marking a “global” start and then concentrating most of the races in Europe. With the release of the Pirelli Catalunya Round, the second round will be at theAutodromo Internacional do Algarve in Portugal (March 28-30), also shared with the WorldSSP300 season.
The spring period will see a succession of tight rounds. The iconic Dutch circuit of Assen will host round three from April 11-13, followed by the Cremona circuit (May 2-4), brought forward four months from the 2024 edition. Shortly thereafter, the championship will move to the Czech Republic, at the Most circuit (May 16-18), and will make its return to Italy at the Misano World Circuit from June 13-15, one of the most beloved stages for fans.
In July, the championship will land at Balaton Park Circuit (July 25-27), which is one of the big new features of 2025. This circuit is still awaiting official homologation, but the introduction promises a new challenge for drivers and teams in a picturesque location.
The French circuit of Magny-Cours will host the September 5-7 round, followed by a return to Spain for the final three races. Aragón MotorLand (Sept. 26-28), Estoril in Portugal (Oct. 10-12), and finally Jerez Circuit (Oct. 17-19) will close the season.
The introduction of the Balaton Park Circuit in Hungary and the second Cremona round anticipated in May should bring even more spectators. The series promoter, Dorna, is still finalizing some details and homologations, but the excitement for 2025 is palpable: The date is therefore set for an unforgettable season, which promises not only high-level competition but also unique atmospheres in international and iconic locations.
Click on this link to download the SBK 2025 Calendar in PDF format.
Have your brand be a part of the World Superbikes action with RTR Sports. We specialise in WorldSBK sponsorship, as well as MotoGP sponsorship. Contact us today.
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Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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