Category: Motorsports
August 28, 2026
June 2026 editorial: when the lights go out, anything is possible
Why the best commercial opportunities live exactly where the outcome is least predictable There’s a moment, just before the lights go out at the start of every race, that I’ve nev[...]
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June 11, 2026
Motorsport Sponsorship In 2026: Complete Brand Guide
There is a number that tends to stop senior marketers mid-sentence: $9.5 billion. That is the current estimated size of the global motorsport sponsorship market. It is not a projection. It is[...]
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June 3, 2026
Is Motorsport Sponsorship Right for Your Brand? The 2026 Decision Framework
The wrong answer to the question “is motorsport sponsorship right for my brand?” is that it is too expensive. According to a 2024 Forrester analysis cited in RTR Sports’ research, 7[...]
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June 3, 2026
When Is the Best Time to Sign a Motorsport Sponsorship Deal? The 2026 Buying Calendar
Brands that ask when is the best time to sign a motorsport sponsorship deal in January of the race year have already missed the primary inventory window. In many cases, they have also missed [...]
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June 3, 2026
Renew, Renegotiate, or Switch: How to Decide When Your Motorsport Sponsorship Cycle Ends
The motorsport sponsorship renewal vs switching decision is made badly in two opposite directions. The first is the default renewal: the deal worked reasonably well, changing motorsport spons[...]
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June 3, 2026
7 Red Flags When Hiring a Motorsport Sponsorship Agency That Cost Brands Millions
Standard marketing procurement is built for generalist agencies. Motorsport sponsorship agency red flags require a different checklist, one that accounts for a category where the relationship[...]
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June 3, 2026
Is It Better to Sponsor One Top Motorsport Team or Spread Across Multiple Smaller Teams? A Portfolio Strategy Framework
Definition: A motorsport sponsorship portfolio strategy is the deliberate allocation of a brand’s total sponsorship budget across multiple motorsport properties, teams, series, or drive[...]
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June 3, 2026
Why Major Brands Are Switching from One-Year to Three-Year Motorsport Sponsorship Contracts in 2026
Definition: A motorsport sponsorship multi-year contract is a sponsorship agreement that commits the brand to a defined rights position across two or more consecutive seasons, with fixed or s[...]
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June 3, 2026
Why Going Direct to a Motorsport Team Costs You More Than Hiring an Independent Agency – Even Though the Agency Is Free
There is a moment most brand CMOs recognise: an F1 team’s commercial deck arrives unrequested, the numbers look compelling, and the thought follows naturally that cutting out the middle[...]
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May 29, 2026
10 Questions to Ask a Motorsports Marketing Agency Before You Sign
Most brand managers approach how to choose a motorsport sponsorship agency the way they vet any marketing supplier: case studies, fee benchmarking, reference calls, and chemistry meetings. Th[...]
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February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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January 21, 2026
WorldSBK 2026: the full championship calendar
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
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May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
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May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
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May 8, 2025
WRC Rally sponsorship agency
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
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July 28, 2023
What makes a driver attractive to sponsors: the role of social media
Spring 2020. Racing has stopped, circuits are closed, and a twenty-year-old spends his evenings in front of a webcam, driving on a simulator, joking with fellow drivers and answering the chat[...]
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March 22, 2023
MotoGP vs Superbike: differences, power and which bike is faster (2026)
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
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February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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May 14, 2021
MotoGP live 2026: where to watch on TV and streaming, country by country
In 2025 MotoGP’s TV audiences grew by an average of 9% per Grand Prix, and those of the Saturday Sprint by 26%. Behind these numbers lies a map of broadcasting deals that changes from c[...]
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March 12, 2021
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has[...]
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