Category: Motorsports
November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
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November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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October 31, 2024
SBK Calendar 2025: World Superbike between Novelties and Confirmations
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain[...]
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July 31, 2024
How does the Dakar work?
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
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July 31, 2024
How long is the Dakar?
In 2025, the Dakar will begin on January 3 and end on January 17 and will take place entirely in the Saudi Arabian desert. [...]
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July 31, 2024
What bikes are used for the Dakar?
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology [...]
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July 15, 2024
Digital Transformation in Motorsport Sponsorship
The world of motorsport sponsorship is undergoing a seismic shift, driven by the rapid advancements in digital technology. As brands seek to maximize their return on investment and engage wit[...]
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July 8, 2024
Here’s how dedicated APPs will change fan engagement and results for sponsors for the better
In the ever-changing world of motorsport and sports sponsorship, technology is playing an increasingly crucial role. One of the most significant innovations in recent years is dedicated appli[...]
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July 8, 2024
NASCAR Race Length: How Long Do Races Last?
A NASCAR race is defined by a set distance in miles or laps rather than a fixed time, with most NASCAR Cup Series races covering between 300 and 600 miles. In terms of duration, these races t[...]
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July 8, 2024
What cars does NASCAR use?
The National Association for Stock Car Auto Racing (NASCAR) is one of the most popular motor sports in the United States. The cars used in NASCAR races are known for their speed, power and ad[...]
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July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization that represents one of the most popular forms of auto racing in the United States and around the wo[...]
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July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
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July 28, 2023
What makes a driver attractive to sponsors: the role of social media
Spring 2020. Racing has stopped, circuits are closed, and a twenty-year-old spends his evenings in front of a webcam, driving on a simulator, joking with fellow drivers and answering the chat[...]
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March 22, 2023
MotoGP vs Superbike: differences, power and which bike is faster (2026)
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
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February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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May 14, 2021
MotoGP live 2026: where to watch on TV and streaming, country by country
In 2025 MotoGP’s TV audiences grew by an average of 9% per Grand Prix, and those of the Saturday Sprint by 26%. Behind these numbers lies a map of broadcasting deals that changes from c[...]
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March 12, 2021
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has[...]
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February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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February 3, 2021
8 mistakes to avoid in a MotoGP sponsorship (2026 guide)
On 31 December 2024 one of the longest-running and most successful sponsorships in MotoGP history came to an end. Repsol and Honda had raced together since 1995: thirty years, 183 wins, 15 ri[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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