Here’s an idea. Take one of the world’s most famous motocross riders –Romain Febvre- and put him on a beach. Not any beach, but the unbelievable Navagio Beach in Zakynthos. Done that? Good. Now ask the frenchman to do what he does best, which is riding like he stole it, on the white sand of the Mediterranean. Mix that with a great production from the guys at Monster Energy and top with delicious sunshine and greek atmosphere. Serve chilled.
Written by
Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.