Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted September 30, 2018 | In MotoGP, Motor Racing, Motorsports
The Aragon Grand Prix, the 14th stage of the MotoGP Championship, takes place on the modern track of Motorland Aragon. It’s an atypical stage (especially for a European Grand Prix), and maybe because of this it’s all too often left out when it comes to planning a trip to follow our MotoGP heroes.
At RTR Sport Marketing we think this shouldn’t be the case, and having been regular visitors to the Aragon MotoGP we’ve become something of experts in the do’s and don’ts of planning a trip to this venue.
Here are some thoughts based on RTR Sports Marketing’s personal experience on the roads, hotels, climate and territory of the Grand Prix of Aragon…
The Aragon Grand Prix is held at the Motorland Aragòn circuit, a few kilometers from Alcaniz, in the centre of a triangle formed by the cities of Zaragoza, Barcelona and Valencia in the north-east of Spain.
The nearest airport is Zaragoza – unfortunately there are few flights and few airlines operating from here, with only a few connections with the rest of Spain and some international flights to London and Northern Europe. It’s much easier to fly to Barcelona instead, which of course has flights from all over the world almost every day.
From Barcelona, however, the trip via road is slightly longer – it takes two and a half hours to get to Motorland Aragòn, rather than the hour and a half that it takes from Zaragoza.
If it is true that half the fun is the journey (and we believe it is), the roads leading to Motorland Aragòn are the perfect fulfillment of the prophecy.
As is often the case in Spain, the main roads and most important infrastructures are well-maintained, and a real pleasure to drive through. The road that leads from Zaragoza (N-232 / N-420) to the Motorland Aragòn circuit, and then winds between Alcaniz, Valdeltormo, Calaceite and Gandesa, is an understated masterpiece of bends and ups and downs.
Successful traffic management during the days of the Aragon Grand Prix is down to the Guardia Civil, which, as is the case with every Spanish race, reorganises the entire flow of cars in the area, changing directions of travel and number of carriageways to allow entry and rapid exit in and from the circuit.
The Motorland Aragòn circuit is a new concept, inaugurated in 2009 and born from the collaboration between Hermann Tilke and the Foster & Partners studio.
More than a circuit, it is a real motor city, with three main areas: the one dedicated to racing, the one dedicated to industry (Technopark), and the one dedicated to fun, which includes a museum and installations.
The circuit on which the Aragon MotoGP races is one of the many tracks that wind through the Motorland – the sports represented include karting, supermoto, motocross and motoring. The stands are large and well-positioned and the track view generally very good, although obviously lacking the charm of circuits like Mugello or Phillip Island. The great wall of stones at Aragon is famous, heavily photographed at every race, and is probably the best place to position yourself when watching the action unfold.
A note on the possibility of finding food at the Aragon MotoGP circuit: unfortunately, there are not many venues selling food for Grand Prix spectators – very little in fact, especially when compared to the piadinerie, cafes and bars that are available at the Misano and Mugello circuits. It’s therefore advisable to bring something from outside, maybe buying a sandwich or fruit during the journey.
Accommodation is certainly one of the most important aspects to consider when visiting the Aragon Grand Prix – because of its location, the circuit can offer up a few select nearby hotels for MotoGP fans.
Aragon is a vast region, which is sparsely populated. The few hotels in Alcaniz are fully booked months in advance, with visitors also spreading 40 or 50 kilometres into the wider region – into area such as Hijar, Calaceite, Calanda, Alloza, Monrojo and Quinto. So, advice is to book very early – if you don’t want to run the risk of being a hundred kilometres from the circuit or in one of the campsites that are installed around the track.
The end of the summer and into September is the most challenging climate period for Aragon. Luckily though, the very high temperatures, which usually fall between 30 and 38 degrees, are made bearable by very low humidity. Rainfall is rare.
Aragonese cuisine doesn’t differ too much from the traditional Spanish, which mixes fish, meat and vegetables. The flavors are Mediterranean, with bocadillos available at all hours of the day, and tapas and fresh beers served until late evening.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreJanuary 9, 2025
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read MoreJanuary 7, 2025
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 21, 2025
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
Read MoreMarch 20, 2025
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore t[...]
Read MoreMarch 19, 2025
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
Read More