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By Riccardo Tafà| Posted July 9, 2024 | In Formula E
Formula E, the all-electric racing series, has come a long way since its inception in 2014. One of the most interesting aspects of its early seasons was the practice of car swapping, a unique solution to the limited battery life of first-generation electric race cars. As the series evolved, so did the technology, raising the question: do Formula E teams still need to swap cars during races? This article delves into the historical context, technological advancements, and current practices in Formula E regarding car swapping.
When Formula E began in 2014, the nascent technology of electric racing cars presented a notable challenge: battery life. The first-generation cars could only sustain a competitive race pace for about 25-30 minutes on a full charge. To address this limitation, the series implemented a mandatory car swap halfway through the race. Drivers would pull into the pits, exit their depleted vehicle, and jump into a fully charged second car to complete the race.
This practice of car swapping added a unique strategic element to the races. Teams had to manage not only the energy consumption of their cars but also the efficiency of their pit stops. A quick and seamless transition between cars could mean the difference between winning and losing. The car swaps also provided an intriguing spectacle for fans, showcasing the innovative solutions Formula E employed to tackle the limitations of early electric vehicle technology.
However, the car swapping approach was not without its critics. Some viewed it as a stopgap measure that detracted from the sport’s continuity and flow. Despite these criticisms, the practice underscored the rapid development and iterative nature of electric racing technology. It highlighted the challenges faced and the strides being made in the pursuit of sustainable and exciting motorsports.
As Formula E progressed, significant investments in research and development began to bear fruit. The second-generation cars, introduced in the 2018-2019 season, marked a substantial leap forward in battery technology. These cars, known as Gen2, were equipped with 54 kWh batteries supplied by McLaren Applied Technologies, nearly doubling the capacity of their predecessors. This advancement allowed the cars to complete a full race distance on a single charge, eliminating the need for mid-race car swaps.
The introduction of the Gen2 car was a game-changer not only for the sport but also for the broader perception of electric vehicles. It demonstrated that electric cars could compete in high-performance environments without the compromises previously necessary. The improved energy management systems and regenerative braking technologies further enhanced efficiency, making the races more dynamic and engaging for both drivers and spectators.
These technological strides were made possible by collaboration between multiple stakeholders, including automotive manufacturers, battery suppliers, and regulatory bodies. The continuous improvement in battery density, thermal management, and overall vehicle design showcased the potential of electric mobility. It also aligned with Formula E’s overarching mission to promote sustainable technology and innovation, reinforcing its relevance in the modern automotive landscape.
With the advent of the Gen3 cars, the practice of car swapping was rendered obsolete. The current regulations and the technological capabilities of the batteries now allow drivers to complete entire races on a single charge. This evolution has streamlined the races, making them more straightforward and focused purely on driving skill and energy management.
The changes have also influenced race strategy. Teams now concentrate on optimizing energy usage throughout the race rather than planning for a mandatory pit stop. This shift has led to more intense and continuous on-track action, as drivers no longer need to factor in the disruption of a car swap. The focus has moved towards efficient driving techniques, energy recuperation, and tactical overtakes, which has added a new layer of complexity to the competition.
In conclusion, car swaps are a thing of the past in Formula E, thanks to the remarkable advancements in battery technology and energy management systems. This evolution underscores the rapid pace of innovation within the series and its commitment to pushing the boundaries of electric vehicle performance. As Formula E continues to grow, it will undoubtedly keep driving the development of cutting-edge technologies that benefit both the sport and the broader automotive industry.
The journey from car swapping to completing races on a single charge highlights the impressive technological advancements in Formula E. While the early seasons showcased the challenges and ingenuity involved in electric racing, the current era reflects a more mature and sophisticated approach, emphasizing efficiency and sustainability. The elimination of car swaps marks a significant milestone in the series’ evolution, setting the stage for even more exciting developments in the future.
As Formula E continues to innovate, it remains at the forefront of promoting sustainable automotive technology and redefining the possibilities of electric motorsport.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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