Who are Ferrari’s F1 sponsors in 2026?

The Ferrari F1 sponsors for 2026 number more than 40 official Scuderia Ferrari HP partners, led by title sponsor HP and spanning technology, energy, finance, luxury, logistics and motorsport engineering. This Ferrari F1 sponsors 2026 guide breaks down every official partner, tier by tier.

The lack of success on the track in recent years does not seem to be affecting Ferrari’s marketing and financial health. According to the latest Forbes surveys, Frederic Vasseur’s team is first in overall valuation, estimated at around $6.5 billion (verified: Forbes 2025; Sportico 2025 ~$6.4Bn — the most valuable F1 team), and second in revenue ($680Mn) after the Mercedes AMG Petronas team. With an AAA+ rating and a Brand Strength Index score of 90.7, Maranello once again tops the list of the world’s strongest automotive brands, followed by Lamborghini and Porsche.

Below is the complete Ferrari F1 sponsors 2026 list, grouped by indicative tier (Ferrari does not publish formal tier labels):

• Title sponsor (1): HP
• Main / premium partners (6): Shell, UniCredit, IBM, AWS (Amazon Web Services), CEVA Logistics, PUMA
• Official & lifestyle partners (12): Richard Mille, Ray-Ban, Peroni Nastro Azzurro, Chivas Regal, GH Mumm, San Pellegrino, VistaJet, Whoop, BingX, ZYN, PUBG Mobile, Technogym
• Supporting partners (11): AON, Manpower Group, Vantage, ZCG, Espacio, Genesys, Bitdefender, DXC Technology, Ambipar, Ecopol, IVECO
• Technical partners (12): Pirelli, Brembo, MAHLE, SKF, Bell, BBS, Garrett, Riedel, NGK, Sabelt, Ohlins, OMR

HP: Ferrari’s title sponsor and what the deal is worth

Leading the Ferrari F1 sponsors list is title partner HP, which came into the sport in 2024 and gives the team its full competitive name, Scuderia Ferrari HP. The multi-year contract is reported at approximately $100 million per year (verified: RacingNews365, 2026 — officially undisclosed), which places HP among the very highest title deals on the grid.

For the full ranking of who pays what, see every team’s 2026 title sponsor formula 1, and for grid-wide benchmarks, our guide on F1 sponsorship cost.

The U.S.-based multinational — a behemoth with 58,000 employees and a $3.8B operating income — is the perfect partner for a world as fast-paced, high-tech and global in profile as Formula 1. Interestingly, HP’s branding is very different from the Scuderia’s: blue is the predominant color, while a circle is the main shape.

The full Ferrari sponsor roster, explained

Beyond the title deal, the Ferrari F1 sponsors roster blends global technology names, Italian heritage brands and specialist engineering suppliers. Across the Ferrari sponsors portfolio, the most valuable partners bring more than a logo — they embed into how the team operates.

HP

• Product Sector: Technology / Information Technology
• Description: HP is a global leader in information technology, with products ranging from personal computers to enterprise solutions. It supports Ferrari in data management and digital solutions for Formula 1. As title partner, HP embeds its brand into the team name and supplies computing, edge devices and print across race operations and HQ — the technological backbone behind real-time decision-making over a 24-race season.

Shell

• Product Sector: Energy / Oil and Gas
• Description: Shell is a multinational energy company specializing in fuels and lubricants. It partners with Ferrari to provide high-performance fuels and innovative racing solutions. One of Ferrari’s longest-standing and most technically embedded partners: Shell co-develops the fuels and lubricants run in the power unit through track-based R&D, not just logo placement.

UniCredit

• Product Sector: Banking and Finance
• Description: UniCredit is a leading European bank with a strong international presence. It supports Ferrari with financial services and strategic partnerships. On the car since 2025, UniCredit reinforces Ferrari’s appeal to corporate, investor and B2B audiences across Europe.

IBM

• Product Sector: Technology / IT Solutions
• Description: IBM is a leading multinational technology company specializing in artificial intelligence and cloud computing. It collaborates with Ferrari on data analysis and track performance optimization. IBM turns the team’s vast telemetry into competitive insight through AI and analytics — part of a tech stack that now also includes AWS.

AWS (Amazon Web Services)

• Product Sector: Cloud / Machine Learning & AI
• Description: AWS is Ferrari’s official cloud, machine-learning and AI provider, supporting Scuderia Ferrari HP across power-unit assembly, pit-stop analysis and fan-engagement platforms.

CEVA Logistics

• Product Sector: Logistics and Transportation
• Description: CEVA is a global logistics and supply chain company. It supports Ferrari in transportation management and materials handling during the Formula 1 season. Manages the complex freight and materials movement a global, back-to-back race calendar demands.

PUMA

• Product Sector: Clothing and Sports
• Description: PUMA is a global sportswear brand. It provides Ferrari with technical clothing and official merchandise for drivers and teams. Also powers the licensing engine behind Ferrari’s vast replica and lifestyle merchandise business.

ZYN

• Product Sector: Nicotine / Alternative Products
• Description: ZYN produces tobacco-free nicotine products. It collaborates with Ferrari on promotional campaigns and sponsorships related to the modern lifestyle. Its highly visible car position reflects how the category has evolved since f1 bans tobacco advertising.

Ambipar

• Product Sector: Environment and Environmental Services
• Description: Ambipar is a company specializing in environmental management and sustainability. It supports Ferrari in environmental responsibility and waste management initiatives. Aligns with Ferrari’s sustainability commitments and the sport’s net-zero targets.

BingX

• Product Sector: Cryptocurrency / Online Trading
• Description: BingX is a global platform for cryptocurrency trading. It collaborates with Ferrari to promote innovative digital investment solutions. Ferrari’s first-ever crypto-exchange partner is opening a new digital-finance audience.

Peroni Blue Ribbon

• Product Sector: Beverage / Beer
• Description: Peroni Nastro Azzurro is an Italian premium beer brand. It sponsors Ferrari with marketing initiatives and presence at exclusive events. Two iconic Italian brands activating around tifosi culture and global hospitality.

Bitdefender

• Product Sector: Cybersecurity / Software
• Description: Bitdefender is a world leader in cybersecurity. It partners with Ferrari to protect sensitive data and digital infrastructure of the team. Protects the highly sensitive performance and design data that defines F1 competitiveness.

Richard Mille

• Product Sector: Luxury Watchmaking
• Description: Richard Mille produces high-end watches by combining technology and exclusive design. It provides Ferrari with precision instruments and premium branding partnerships. Its aerospace-grade materials mirror F1’s obsession with lightweight engineering — one of Formula 1’s most prominent f1 watch sponsors.

Genesys

• Product Sector: Technology / CRM Solutions
• Description: Genesys develops advanced customer experience and corporate communication solutions. It supports Ferrari in optimizing relationships with sponsors and partners. Helps Ferrari manage and personalise engagement across its global fan and partner base.

Whoop

• Product Sector: Wearable / Health Tech
• Description: Whoop specializes in wearable devices to monitor performance and physical recovery. It collaborates with Ferrari to optimize athletes’ well-being and performance.

DXC Technology

• Product Sector: IT / Technology Services
• Description: DXC provides IT services and digital solutions for large companies. It supports Ferrari in its data management and technology infrastructure for Formula 1. Adds enterprise IT services depth alongside HP, IBM and AWS.

OMR

• Product Sector: Mechanical Components Manufacturing
• Description: The OMR Group is a leading global manufacturer of automotive components and integrated solutions, supplying major automotive manufacturers with aluminum and cast iron engine and transmission components, aluminum structural parts, and complete aluminum chassis with machined and welded components.

ZCG

• Product Sector: Finance
• Description: ZCG specializes in financial investment and asset management.

Ray-Ban

• Product Sector: Eyewear / Fashion
• Description: Ray-Ban is an iconic brand of sunglasses and eyeglasses. It collaborates with Ferrari on lifestyle products and joint marketing initiatives.

Chivas Regal

• Product Sector: Beverage / Whisky
• Description: Chivas Regal is a celebrated Scottish premium whiskey brand. It sponsors Ferrari with exclusive events and brand experience campaigns.

Espacio

• Product Sector: Design
• Description: Espacio operates in the creative and design sector of events and locations.

Vantage

• Product Sector: CFD brokering
• Description: Vantage is a global multi-asset broker specializing in trading CFDs -Contracts for Difference- on forex, indices, commodities and stocks.

San Pellegrino

• Product Sector: Beverage / Mineral Water
• Description: San Pellegrino is a global brand of premium mineral water.

PUBG Mobile

• Product Sector: Gaming / Mobile
• Description: PUBG Mobile is one of the world’s most popular video games on mobile platforms, mobile device version of the award-winning Battle Royale PUBG.

VistaJet

• Product Sector: Aviation
• Description: VistaJet is a global private jet service.

AON

• Product Sector: Insurance
• Description: AON provides risk management and corporate insurance solutions.

Manpower Group

• Industry Sector: Human Resources
• Description: Manpower Group is a global leader in human resource management.

Technogym

• Product Sector: Fitness
• Description: Technogym manufactures professional fitness equipment and solutions.

IVECO

• Product Sector: Automotive
• Description: IVECO is a manufacturer of commercial vehicles and heavy transport.

Ecopol

• Product Sector: Chemistry
• Description: Ecopol operates in the production of industrial chemical materials and products.

GH Mumm

• Product Sector: Beverage
• Description: GH Mumm is a prestigious French champagne producer.

Pirelli

• Product Sector: Automotive
• Description: Pirelli is a global leader in the production of high-performance tires.

MAHLE

• Product Sector: Automotive / Engine components
• Description: MAHLE is a Ferrari technical partner, supplying and co-developing critical engine and powertrain components, a long-standing collaboration on the Scuderia’s power units.

SKF

• Product Sector: Industry
• Description: SKF specializes in bearings and mechanical solutions.

Bell

• Product Sector: Safety
• Description: Bell is a manufacturer of high-performance helmets

Brembo

• Product Sector: Automotive
• Description: Brembo is a world leader in the production of high-performance braking systems.

BBS

• Product Sector: Automotive
• Description: BBS manufactures lightweight and high-performance alloy wheels.

Garrett

• Product Sector: Automotive
• Description: Garrett specializes in turbo solutions and turbocharging systems.

Riedel

• Product Sector: Audio
• Description: Riedel manufactures professional audio communication systems.

NGK

• Product Sector: Automotive
• Description: NGK is a leading manufacturer of spark plugs and sensors for vehicles.

Sabelt

• Product Sector: Automotive
• Description: Sabelt manufactures high-performance racing belts and seats.

Ohlins

• Product Sector: Automotive
• Description: Ohlins is a world leader in the development of advanced suspension.

Why brands sponsor Ferrari — and what they get

What Ferrari sponsors get in return goes well beyond visibility: association with the world’s strongest automotive brand, plus activation, hospitality and B2B access. Because that value is hard to price, measurement matters — read how specialists track motorsport sponsorship ROI before committing budget.

How to become a Ferrari (or F1) sponsor

Ferrari’s premium inventory is largely held by long-term partners, so most brands enter F1 through other teams or tiers. If you are weighing the move, decide early whether to go direct or through an adviser — the trade-offs are set out in independent agency vs direct team.

As a Formula 1 sponsorship agency with no team affiliation, RTR advises brands independently across the grid — modelling cost, identifying the right team and tier, and structuring activation.