The Scuderia di Maranello comes to the start of the 2025 Formula 1 Season strong with the arrival of Lewis Hamilton and the resulting and renewed hype around the Cavallino. Indeed, if it is true that the pairing between Formula 1 and Ferrari is absolutely inseparable and that the team remains one of the most beloved and followed properties, fans hope that the renewed driver line-up and a heavily restructured technical compartment can bring the title back to the Italian plains. Predictions aside, the lack of success on the track does not seem to be affecting Ferrari’s marketing and financial health. According to the latest Forbes surveys, Frederic Vasseur ‘s team is first in overall valuation, estimated at around $3.9 Bn, and second in revenue ($680Mn) after the Mercedes AMG Petronas team. These numbers are certainly not surprising. The allure of the Prancing Horse remains timeless, but it is also true that the team has worked well in recent years to refine and consolidate brand positioning and to hold firm to an already stellar brand awareness. With an AAA+ rating and a Brand Strength Index score of 90.7, Maranello once again tops the list of the world’s strongest automotive brands, followed by Lamborghini and Porsche.
Scuderia Ferrari sponsors, portfolio analysis
The Cavallino’s sponsorship portfolio is broad and impressive in prestige, value and longevity. There are 35 official Scuderia Ferrari HP partners, segmented as follows:
- 1 title sponsor
- 5 Main Sponsors
- 13 Official sponsor
- 7 supporting partners
- 9 Technical sponsor
It is important to point out that these definitions have been attributed -for ease of schematization- by us and are never present in Ferrari communications or in the sponsor portfolio showcase. The divisions between sponsors-as is correct to do and as is rightly desired in modernity-are suggested by graceful spacing and different sizes and positioning of logos. Leading the way is title sponsor HP-which arrived in the running in 2024 with a multi-year contract estimated at about $60 Million per year. The U.S.-based multinational-a behemoth with 58,000 employees and a $3.8B operating income-is the perfect partner for a world as fast-paced, high-tech and global in profile as Formula 1. Interestingly, HP’s is a very different branding from the Scuderia: blue is the predominant color, while the circle is the main shape. Nevertheless, and perhaps because of the contrast, the marriage of the two brands immediately seemed powerful and very natural. Newcomers Unicredit and IBM have joined Ferrari since 2025, while the now historic major partnerships with Shell, Puma, Ray Ban and a host of other Italian and non-Italian brands remain solid. There are 9 companies from the Belpaese present on the Rossa (UniCredit, Peroni Nastro Azzurro, Rayban, OMR Group, Giorgio Armani, Technogym, IVECO, Pirelli, Brembo): a considerable presence, testimony to the project’s firm Italian character. Among the farewells, certainly of note was that of Santander, who preferred to follow his Spanish compatriot Sainz in his new adventure in Williams.
Sponsor List Scuderia Ferrari 2025
HP (Hewlett-Packard)
Industry: Technology, Hardware, Information Technology Headquarters: Palo Alto, California, USA Website: https://www.hp.com
HP is a historic company in the IT industry, specializing in the production of PCs, printers, and accessories for business and home consumption. With a strong global presence, it is known for the quality of its business IT products and solutions. The company competes with Lenovo, Dell, and Apple, focusing on innovation and sustainability in device design.
Shell
Industry: Energy, Oil and Gas Headquarters: London, UK Website: https://www.shell.com
Shell is one of the largest oil and gas companies globally, operating throughout the energy chain, from extraction to refining and sales. In recent years it has invested in renewable energy, focusing on the energy transition. It competes with ExxonMobil, BP and TotalEnergies.
UniCredit
Industry: Financial, Banking Headquarters: Milan, Italy Website: https://www.unicreditgroup.eu
UniCredit is one of the largest Italian and European banks, with a strong presence in Germany, Austria and Eastern Europe. It offers banking services to businesses and individuals, with a focus on digitalization and financial sustainability. It competes with Intesa Sanpaolo, BNP Paribas, and Deutsche Bank.
IBM
Industry: Technology, IT, AI and Cloud Headquarters: Armonk, New York, USA Website: https://www.ibm.com
IBM is a technology giant with a focus on cloud computing, AI (with Watson), cybersecurity and business services. It is a pioneer in innovation, with a strong commitment to quantum computing and digital transformation for enterprises. It competes with Microsoft, Google Cloud and AWS.
Puma
Industry: Sportswear Headquarters: Herzogenaurach, Germany Website: https://www.puma.com
Puma is a global sportswear, footwear and accessories brand known for innovative designs and collaborations with celebrities and sports teams. A competitor to Nike and Adidas, it focuses on performance and lifestyle.
VGW Play
Industry: Gaming, iGaming Headquarters: Perth, Australia Website: https://www.vgw.co
VGW Play develops social gaming platforms based on sweepstakes mechanics. It stands out in the iGaming industry for its innovation and compliant regulation.
DXC Technology
Industry: IT Services, Digital Transformation Headquarters: Ashburn, Virginia, USA Website: https://dxc.com/us/en
DXC provides enterprise IT solutions, including cloud, analytics, and cybersecurity. Formed through the merger of HPE Services and CSC, it competes with Accenture, TCS and IBM.
Peroni Blue Ribbon
Industry: Beverage, Beer Headquarters: Rome, Italy Website: https://www.peroni.it
Peroni Nastro Azzurro is an Italian premium beer with a strong international presence, now part of the Asahi Group. It is a symbol of Italian quality and lifestyle.
AWS (Amazon Web Services)
Industry: Cloud Computing Headquarters: Seattle, Washington, USA Website: https://aws.amazon.com
AWS dominates the cloud market with computing, storage and AI services, serving enterprises of all sizes. It competes with Microsoft Azure and Google Cloud.
Richard Mille
Industry: Luxury watchmaking Headquarters: Les Breuleux, Switzerland Website: https://www.richardmille.com
Richard Mille is known for ultra-premium watches with innovative designs and high-tech materials, chosen by athletes and celebrities.
Ceva Logistics
Industry: Logistics and Supply Chain Headquarters: Marseille, France Website: https://www.cevalogistics.com
Provides transportation and logistics solutions for various industries, with a focus on innovation and sustainability.
Bitdefender
Industry: Cybersecurity Headquarters: Bucharest, Romania Website: https://www.bitdefender.com
Offers cybersecurity solutions for businesses and individuals, competing with Norton and Kaspersky.
Genesys
Industry: Software, Customer Experience (CX) and Contact Center Headquarters: Daly City, California, USA Website: https://www.genesys.com
Genesys is a leading developer of cloud-based contact center solutions and artificial intelligence, helping companies improve the customer experience through omnichannel communications, automation, and advanced analytics. With customers around the world, Genesys offers scalable platforms to optimize business-consumer interaction, improving customer service and retention.