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9 Great Sporting Moments of 2017
By Emanuele Venturoli| Posted December 11, 2017 | In MotoGP, Sports Marketing
By Emanuele Venturoli| Posted December 11, 2017 | In MotoGP, Sports Marketing
9 Great Sporting Moments of 2017
2017 best sporting moments
As we are almost ready to call it quits on this 2017 campaign, it’s now a good time to take a couple of minutes and review some of the best sporting moments and major sporting events in 2017. Even in such a difficult year for the political and social situation in many territories across the planet, sport is once again here to unite, rejoice and amaze the millions.
Find below our best picks for this 2017 in sports, in no particular order.
As always, feel free to comment or suggest your top sport moment via the comments below.
Maybe you are interested in biggest sports stories of 2016
2017 Greatest Sporting Moments
1.Mayweather triumphs in “Fight of the Century” over McGregor
Biggest sports stories of 2017 so far It’s hard to recall a more hyped, more marketed, more pumped up sporting event than the Mayweather-McGregor bout. The clash between the UFC star and the Michigan-born boxing World Champion quickly became a pop-culture affair, with the whole world tuning in on August the 26th to witness the “fight of the century”. Eventually, Mayweather came out triumphant to collect his 50th W and becoming the most successful athlete in the history of the sport. Also, he cashed in some 100-ish Million $. Ka-Ching.
2.Italy fail World Cup Quali, will not make Russia 2018
Biggest sports moments of 2017 Not playing the parochial here, but Italy not making the cut for the upcoming Football World Cup is one of sport’s most surprising upsets in recent years. The “Azzurri”, who have won 4 World Cups, missed the qualification courtesy of a poorly played bracket and a loss against Sweden. Later this summer, when the planet’s finest will gather in Russia, it will be very strange not to see the tricolore flag.
3.Roger takes Wimbledon, shows there’s more to the legend
Sporting moments of 2017 In 2017, the King of tennis has had one of the best seasons in his pro career. After a 6-month injury break, Federer proceeded to win the Australian Open, the Indian Wells’ Master 1000 and the Gerry Weber Open. But it was in Wimbledon that the Swiss painted his masterpiece. On tennis’ most important stage, Federer beat Cilic to take his 8th title on British soil, and collecting his 19th Slam win.
4.Marc Marquez claims 6th World title after epic battle with Dovizioso
Top sports stories of 2017 After one of the most exciting MotoGP seasons in decades, Marc Marquez took home his 6th World Title. After a hard fought campaign, the Spaniard eventually triumphed over a fierce Andrea Dovizioso and increased his phenomenal winning streak. At only 24, the Repsol Honda rider conquered his 4th MotoGP title in 5 years. To make things even more exciting, Marquez stunned the crowd with a phenomenal save with just a few laps to go on the last race of the calendar.
5.Totti calls it a day, leaves football in heartbreaking final salute
Arguably, A.S. Roma’s Francesco Totti has been one of the most influential footballers of the last 20 years, not only in Italy. After wearing the red-and-yellow jersey for 619 official games (!!!), this summer the “pupone” finally drew the curtain over a magnificent career. The eye-watering speech Totti gave at the end of his last match, standing proudly in front of his home crowd at the Olimpico stadium was met like the salute of a national hero, more than a player calling it quits.
6.Hamilton takes back F1 throne, beats pole positions record
Biggest sports stories of 2017 Uk Possibly the most eclectic athlete of all motorsports, Lewis Hamilton proved he still got it by clinching the 2017 F1 Championship. The Brit defeated arch-rival Sebastian Vettel and secured his 4th World title with 3 races still to go in the calendar. In the process, he allowed himself to snatch the record for most pole-positions from the hands of Formula 1’s most winning driver, Michael Schumacher.
7.NFL players take a knee to protest against President Trump
The NFL is one very complicated business, and a tough league to manage. But things took a further twist after President Trump publicly criticized former 49er Colin Kaepernick for not standing for the National anthem during the 2016 season in protest against racial discrimination. The almost-coral reaction of solidarity from players, coaches and staff around the country was immediate and fierce, with teams taking a knee or locking arms in every football field in America. “If Trump thought he could divide the NFL, he was wrong.”, a speakperson for the league told CNN
8.Antonio is top of the League, Chelsea win Premier
“Antonio Conte/does it better/makes me happy/makes me feel this way” has been a very popular chant among Chelsea fans during the 2016-2017 Premier League season, with the Italian manager doing little to play down his excitement in front of the roaring crowd of Stamford Bridge. Credit where credit is due, the former “cittì” completely transformed the Blues and, much like his compatriot Ranieri the year before, marched strongly to give his London side the most prestigious trophy in England.
9.Clemson stuns Alabama, ends title drought
Winners of the Fiesta Bowl Clemson Tigers and Peach Bowl winners Alabama Crimson Tide played for the College National Championship on January 9th in Tampa, Florida in front of a crowd of 75,000. And boy oh boy what a game it was, with the Carolina side coming back from a 14-0 from the boys in red. Eventually, with just one second on the clock, Clemson QB Deshaun Watson found Renfrow for the winning touchdown. The stuff dreams are made of.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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