Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Riccardo Tafà| Posted December 21, 2015 | In Digital Marketing, Marketing, MotoGP
There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today. It’s Christmas time and this post is a mini-guide that we have collected for our readers. Here’s a comprehensive list of the best places to learn digital marketing online for free . Enjoy!
1. Content Marketing Stack
The Content Marketing Stack is a curated directory of content marketing resources and tutorials.
2. The Beginner’s Guide to Social Media
By: Moz. The Beginner’s Guide to Social Media is a guide that makes it easy to learn what you want and when you want. The Beginner’s Guide to Social Media is the best guide to learn marketing for free
3. Social Media Calendar
Social Media Calendar is amazing way to organize social media content, posts, video, images…Social Media Calendar comes up with the best social media content calendar, which gives seven days notice on all major events/holidays accompanied with popular hashtags.
4. Content Machine
Content Machine has coloured useful frameworks for content marketing
5. Getting Started With Social Media: A Resource Guide
Getting Started With Social Media: A Resource Guide contains a number of resources to help bring you up to speed.
6. HubSpot Social Media Blog
Learn about the latest news and updates on social media with HubSpot Social Media Blog, which breaks the marketing news before anyone else.
7. Learn Local Marketing
By: Moz, Cost: Free
The Moz Learn Local Marketing Center will teach you: what local search is; whether local search is the best marketing option for your business; and how to implement local search best practices to drive the maximum number of customers to you.
8. The Beginner’s Guide to SEO
By: Moz,
The Beginner’s Guide to SEO, Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly.
9. 212 Blog Post Ideas
Do you need Blog Post Ideas? Don’t miss 212 Blog Post Ideas.
This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog. You can also download a mind map of this post here.
We wish you a Merry Christmas and a Happy New Year with the 11 best resources to learn marketing for free!
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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