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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 20, 2018 | In MotoGP, MotoGP
Marc Marquez enjoyed another fantastic race weekend, taking his third consecutive victory this season, the 64th of his career, and his 38th in MotoGP, equalling Casey Stoner’s Premier Class GP win tally and extending his own Championship lead to 36 points over second-place rider Maverick Viñales.
The only rider on a hard Michelin rear tyre, Marc managed the race perfectly in every phase, on a track that is usually challenging for him. He kept his cool during the early laps until his tyres were ready, took the lead after the crashes of Title-chase rivals Andrea Dovizioso and Johann Zarco, and eventually built a comfortable gap at the front, which he managed until the chequered flag fell.
Dani Pedrosa rode a strong race, recovering from the fourth row on the grid to finish in fifth place, keeping a good pace for the entire race.
“I’m particularly happy with this win here in Le Mans, as it’s one of the most difficult tracks for us! Today I was the only one on a hard rear tyre, and that made my approach to the race a bit different because I knew it would take a little more time to reach the right temperature. But during the warm-up, I had the opportunity to verify that once the tyre was ready, it was very constant, and I was able to keep a very good rhythm. To be honest, things were a bit challenging at the beginning of the race: Zarco touched me in the second corner and I went a bit wide, then Iannone crashed and nearly hit me, so I lost some more positions. I decided to cool down for a while. When I saw that Dovi and Johann were out, my approach to the race again changed a bit. At a certain point, I had one big moment in turn three, where I had already crashed in FP3, which is why I was being extremely careful there; I think that helped me to avoid a crash in that moment. I’m currently experiencing a very ‘sweet’ period with my bike, and when you’ve got that kind of feeling, you also work better; then you ride better, and the bike works better. Things don’t exactly become easier when you get into this zone, but they’re more ‘natural.’ Of course it’s a very long season, and not all the races will be the same, so we’ll just try and keep the momentum.”
“Fifth is a decent result considering the weekend and my physical potential. Looking at the positives, we recovered five positions after starting from 10th place, which isn’t so easy at this track. Today it was also important not to crash, and we managed to finish the race, which in turn lets us approach the next race with some more confidence. And finally, our rhythm at the end of the race was consistent, even if it’s not yet as fast as we would’ve liked. We were able to improve our bike setup over the weekend, and I’d like to thank the team for that. Now we’ll see what my physical condition is like after next week’s test in Catalunya. Hopefully it will be better, and then we’ll try and keep improving our performances.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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