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By Riccardo Tafà| Posted March 14, 2016 | In MotoGP, Sport News
The 2016 MotoGP season is starting! The Movistar Yamaha MotoGP team has arrived in Qatar to kick off the first MotoGP Grand Prix of 2016 this weekend under the famous floodlights of the Losail International Circuit. Jorge Lorenzo and Valentino Rossi return to the 5.4 km track where they completed the final pre-season test two weeks earlier feeling ready to bring the heat to another highly anticipated MotoGP season.
MotoGP Grand Prix of 2016, Doha (Qatar), 15th March 2016
Energised from the positive results during the winter tests, Movistar Yamaha MotoGP‘s Jorge Lorenzo and Valentino Rossi are in great physical form and eager to take the 2016 YZR-M1 to the track. Both riders proved to be on the pace during pre-season testing and are expected to once again be key protagonists for this season‘s title challenge starting with the Commercial Bank Grand Prix of Qatar.
Returning to the premier class battlefield as the reigning World Champion, Lorenzo looks forward to getting back into the racing mindset after months of testing. Last year he bravely fought his way to fourth place in Doha despite problems with his helmet impairing his vision. This time he returns with full confidence and is looking forward to battling as one of the top contenders for the victory. The triple MotoGP World Champion previously secured a win in the premier class in Qatar in 2012 and 2013. He also claimed second place in 2008, 2010 and 2011, and secured third place in 2009.
Teammate Rossi is also looking forward to riding at the Losail circuit and plans on making a strong entrance to the season like last year when he secured a brilliant and hard-fought victory. The Doctor felt very comfortable with the new Michelin tyres and electronics during the winter testing and is confident his hard work will pay off as he aims to further improve his already great record of four wins in 2005, 2006, 2010 and 2015 and four second places in 2007, 2009, 2013 and 2014 in Qatar.
The Losail International Circuit was added to the MotoGP calendar in 2004 and became the first and only circuit in MotoGP to host a night-time Grand Prix four years later. Built on the outskirts of Doha, the track has a good mix of medium and high-speed corners, of which six are left and ten are right turns. The flowing midsection of the circuit forms a strong contrast to the iconic, over a kilometre long, main straight that ends in a steep first corner where fans can expect a lot of racing action as the MotoGP riders fight for the first win of the season.
This being the only night race of the year, the schedule of the upcoming race weekend slightly differs from the usual. The Free Practice 1 session will take place on Thursday evening (from 19:55 – 20:40 local track time, GMT+3), followed by FP2 (18:00 – 18:45) and FP3 (20:55 – 21:40) on the Friday; FP4 (19:55 – 20:25) on the Saturday before the qualifying sessions (20:35 – 21:15), and the warm-up (17:00 – 17:20) and race (21:00) on Sunday.
MASSIMO MEREGALLI
After months of preparing we have finally arrived at the start of the 2016 championship. We have been looking forward to kicking off the season for a very long time, especially after our positive test results at the Losail International Circuit a fortnight ago. Vale and Jorge are in great physical shape and they can‘t wait to start racing again. The first few races will be particularly interesting as they will give an impression of which teams and riders have found the best combination with the new tyres and electronics. The competition might be the closest ever in the history of MotoGP, but we are confident we will be able to give the Yamaha fans as much reason to cheer as we did last year while we try to defend our Triple Crown. Our supporters can look forward to a thrilling race for the first round and an equally exciting new season. Let‘s start the show!
JORGE LORENZO
MOVISTAR YAMAHA MOTOGP RIDER
The pre-season is over and the real action will kick off under the floodlights of Losail. All of us are eager to start the true competition. The winter was so long and testing has not the same feeling as racing. I feel very strong and arrive very confident to this first match of the season. I‘m happy I adapted quite well to the Michelin tyres and we proved it during two of three tests. However we need to keep our feet on the ground because until Sunday the points are not distributed so we have to work hard from Thursday on to get a good position and then demonstrate our strong pace in the race. I would like to start this 2016 season in the best way possible, especially compared to the beginning of 2015. Let‘s go into this race fighting and enjoy it!
VALENTINO ROSSI
Finally we start talking about racing! I‘m very glad that a new season begins. Our tests were definitely positive, but the race is another thing. During testing we’ve learned a lot about the new tyres and electronics, but there are many other things to discover and this first race will be really important to understand the real potential of the bikes and the riders. Last season for me began very well. I don‘t know if I will be able to repeat that result but I will try to get on the podium for sure. It will be important to start to work well from the first sessions and get ready and have clear ideas going into the race. I feel ready and motivated and so does the team, so let’s go!
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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