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By Riccardo Tafà| Posted November 9, 2014 | In MotoGP, MotoGP
Movistar Yamaha MotoGP’s Valentino Rossi secured a superb second place under difficult conditions during the 2014 season finale, the Gran Premio de la Comunitat Valenciana at the Ricardo Tormo Circuit.
Starting from pole in what began as a dry race, Rossi took off as soon as the lights dimmed and arrived at the first corner in second place behind compatriot Andrea Iannone. Followed closely by Marc Marquez, the nine-time World Champion was quick to find a strong pace, but as soon as the first lap was finished white flags were waving, signaling rain and allowing riders to come into the pits to change bikes.
Rossi didn’t let the changeable conditions slow him down and set a fastest lap of 1’32.437 on lap five. As things closed up at the front, fans were thoroughly entertained with a heated battle between Rossi, Marquez and Iannone. Sparks were flying from Rossi’s bike on lap 12 as Dani Pedrosa started to get into the mix. Six laps later rain threatened again, allowing the Doctor to reel in Marquez. Rossi kept his head down, but as the track dried again he came just short and finished in a deserved second place, 3.516 seconds behind the front man.
Teammate Lorenzo had an unlucky end to the 2014 season. Starting from fourth on the grid, he soon got caught up in a fight with rival Pedrosa. The Movistar Yamaha rider looked to be the stronger of the two until drops of rain began to fall and he took a few laps to get a feel for the situation, falling back to seventh.
As the track started to dry Lorenzo regained confidence and rose to fifth, having retaken Cal Crutchlow and Andrea Dovizioso by lap nine. Four laps later the Spaniard arrived at the back of Iannone’s bike and won a hard battle with him before continuing his hunt for Pedrosa in third, until rain once again disrupted the race. Lorenzo struggled to get the bike stopped in the uncertain conditions and dropped down the order. He decided to come into the pits on lap 20 to switch to his wet bike and rejoined the race in 14th place. Unfortunately the gamble didn’t pay off. He dropped back to 21st and was forced to retire with five laps remaining as the conditions remained dry.
With second place Rossi gains 20 championship points, securing second in the championship, with 295 points total. Lorenzo finished third in the championship as his points total remained 263.
Tomorrow Rossi and Lorenzo will be back aboard the M1 on the Valencia circuit for the first test sessions in preparation for next year’s season.
Valentino Rossi: “I’m happy, because I finished this very positive season for me and my team with a great race and a good result here in Valencia. For me it’s a great achievement to take the pole position and to finish in second place, especially because this race was very difficult and the conditions were very dangerous. I tried to stay concentrated and not to make a mistake. It’s a bit of a shame that I started to suffer a little bit on the right side of the tyre, because I wasn’t so far from Marc, but it still has been a good season. We got second in the championship, a lot of podiums and two victories. Now, we have to work to be even better next year. My bad luck is called Marc Marquez, because without him I can win the championship and a lot of races. He did a fantastic job and won a lot of races. It’s a great pleasure to fight with him, but we are not so far and we never give up and try to come closer. Especially on Tuesday, but also tomorrow we will start working for next season. I am very close to 300 points, but Marquez won a lot more races than me, so me and my team need to improve the Yamaha to try and stay closer during the whole season. The test is important because we have a lot of new stuff to test for next year, so it will be interesting.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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