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By Riccardo Tafà| Posted January 29, 2023 | In Formula E, MotoGP
As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few years, and for very good reasons: they are modern, exciting, sustainability-oriented and well-marketed.
In this blog post, you will learn about the latest advancements in electric cars and how they are revolutionizing the automotive industry. The advantages of owning an electric car and why more people are turning to them instead of traditional gas-powered vehicles will be discussed. We will also delve into ABB FIA Formula E racing and discuss how these high-performance machines are pushing boundaries and paving the way for future innovations. Uncover the thrilling appeal of the ABB FIA Formula E World Championship and why spectators from around the world are drawn to it.
Finally, we’ll take a closer look at what it takes to win in this competitive sport. From strategy to technology, we’ll examine every aspect that goes into crossing that finish line first. So buckle up and get ready for an electrifying ride as we dive into everything you need to know about electric cars, ABB FIA Formula E racing, and crossing that ultimate finish line!
The rise of electric racing promotions has become a major trend in the motorsports industry. Formula E is leading the charge for sustainable motorsports, pushing forward with its all-electric cars and high-octane races. The series has gained immense popularity since its inception in 2014, becoming a platform to raise awareness about climate issues we can’t turn back from.
Automakers are rushing to fill roads worldwide with more EVs than ever before. Companies like Ford and Chevrolet have launched their own electric demonstrators, while others have taken it even further by creating eCOPO Camaro drag racers. This shift towards electrification is helping to reduce emissions and promote sustainability within the industry.
Sustainability measures are also being implemented both on tracks themselves and by sanctioning bodies such as Formula 1 and MotoGP. For example, Formula 1 recently announced plans to make their events carbon neutral by 2030 through initiatives such as using renewable energy sources for race weekends or increasing efficiency in travel operations for teams and staff members alike. Meanwhile, MotoGP has been utilizing green technology at some circuits across Europe which includes solar panels that generate electricity from sunlight or wind turbines that produce clean energy from wind power during race days.
Sponsorships have been a driving force in promoting sustainability within motorsport events, and Uncommon’s ‘No Turning Back’ campaign was a prime example. By utilizing Unreal Engine to recreate high-octane races that inspired drivers to cross the finish line with determination, this campaign raised awareness about climate change issues while making its mark on the industry.
The rise of electric racing promotions is revolutionizing the motorsport industry, with Formula E leading the charge for sustainable practices. With automakers rapidly transitioning to EVs and sanctioning bodies taking action towards sustainability, it’s clear that this trend will continue into the future.
Formula E has taken the initiative to become a pioneering force in sustainable motorsports since its inception in 2014, showcasing only electric cars from renowned brands such as Jaguar, Maserati, Nissan and Porsche. This all-electric motorsport championship has not only pushed forward battery technology but also made strides towards tackling climate change head on. Although some have argued that Formula E should stay true to its roots instead of becoming an “arms race” series focused solely on winning at any cost, there is no denying that electric cars are gaining momentum among consumers.
The ‘No Turning Back’ campaign uses Unreal Engine to recreate high-octane races inspiring drivers over the finish line with drive and determination. This campaign was launched to create awareness about Formula E’s commitment towards sustainability and showcase how far the series has come since its inception. The objective of this drive was to motivate more people to join in on the mission, adding to Formula E’s ever-expanding supporter group.
The eighth season of ABB FIA World Championship raised awareness about climate issues we can’t turn back from by featuring eight new cities across four continents: Santiago de Chile (Chile), Sanya (China), Rome (Italy), Paris (France), Seoul (South Korea) Jakarta (Indonesia), London(UK) and New York City(USA). This season also saw a rise in partnerships between automakers and sponsors who are looking to make their mark on the industry by promoting sustainable transportation solutions through electric vehicles.
Automakers have been rushing to fill roads worldwide with more EVs than ever before due to government incentives being offered in some countries like China or UK where they will ban petrol/diesel car sales after 2030 & 2035 respectively . Furthermore, there are numerous measures being implemented both on tracks themselves and by sanctioning bodies such as FIA which includes use of renewable energy sources , limiting emissions during events , recycling materials used at circuits etc., thus making racing environment more eco friendly . These initiatives taken up by various stakeholders clearly demonstrate how seriously everyone involved takes sustainability within Motorsport community .
Overall, Formula E is playing an integral role in driving global adoption of clean energy solutions not just through Motorsports but also via supporting research into battery technology advancements, charging infrastructure developments etc. This clearly demonstrates how seriously everyone involved takes sustainability within the Motorsport community and that Motorsports can be truly sustainable if handled responsibly.
The ABB FIA World Championship is the leading electric car racing series in the world. Season 9 of the ABB FIA World Championship, which started in January 2023, has electric cars from various makers like Porsche, Jaguar, Nissan, Maserati and DS. This season marks a significant milestone for sustainable motorsports with its commitment to decarbonizing sustainably wherever possible – an initiative that Penske Corporation has taken up enthusiastically.
The championship’s goal of raising awareness about climate issues we can’t turn back from is being met by taking eco-friendly measures at every stage of the event. For example, instead of using traditional diesel generators to power pit stops during races, teams are now using hydrogen fuel cells or solar panels to generate electricity for charging vehicles and powering other equipment like lights and cameras. Additionally, they are also looking into ways to reduce emissions generated by their racecars while ensuring performance isn’t compromised.
Governments are pushing citizens to embrace sustainable transportation solutions by offering subsidies or incentives for purchasing green cars, while automakers race to fill roads worldwide with more EVs than ever before. Sanctioning bodies have also stepped up and implemented regulations requiring teams participating in championships like Formula E use renewable energy sources such as wind turbines or hydropower plants near tracks, drastically reducing carbon footprints during events held there.
It is evident that the sustainability measures implemented both on tracks and by sanctioning bodies have been essential in ensuring this season remains focused on raising awareness about climate issues we cannot turn back from while promoting eco-friendly practices throughout its duration. It is commendable to see the progress made since its beginning almost a decade ago.
As the world moves towards decarbonization and sustainability, motorsports have been quick to follow suit. Both tracks themselves and sanctioning bodies are taking steps to make their events as eco-friendly as possible.
At the track level, measures such as solar power, LED lighting systems, and wind turbines are being implemented to reduce energy consumption. Sanctioning bodies have also taken steps by introducing hybrid engines that use both electric and fuel sources for improved efficiency. F1 is exploring potential options, including biofuels and hydrogen, to further reduce emissions from their vehicles.
The shift towards electrification has also led automakers to rush in with new EV models designed specifically for racing series. This increased attention paid toward sustainable practices within motorsports is pushing us closer towards a carbon-neutral future where all forms of transportation can be powered by renewable energy sources instead of fossil fuels.
This shift may not be welcomed by everyone due to its dependence on sponsorship money from oil companies who have been supporting them since their inception. It is apparent that there can be no retreat in regards to diminishing our ecological effect via the sports entertainment sector.
Electric cars are being encouraged as a means to cut down on emissions, diminish fuel costs, and give an alternate type of transportation. As the transition to more eco-friendly energy sources continues, electric vehicles have become an increasingly appealing option for both consumers and companies. By sponsoring electric vehicle racing events companies can gain exposure for their brand while supporting green initiatives that will benefit society in the long run.
Yes, the government is promoting electric cars. Several countries have implemented policies and incentives to support their adoption, such as tax credits for buying an EV or providing charging infrastructure. Governments are setting targets for EVs to help reduce air pollution and emissions, demonstrating their recognition of the vehicles’ potential. These measures demonstrate that governments around the world recognize the potential of electric vehicles and are taking steps to promote them.
Motivating people to acquire electric cars necessitates a comprehensive strategy. To encourage electric car purchases, it is essential to inform consumers of the ecological and economic advantages. Secondly, incentives such as tax credits or rebates should be provided for those who purchase an electric vehicle. Finally, by partnering with motorsport sponsorship agencies that focus on motorsport, companies can demonstrate their commitment to sustainability while also increasing brand visibility among potential customers.
The biggest challenge with electric vehicles is the limited range and long charging times. This can make them impractical for longer trips or commutes, as well as limit their use in certain areas where access to charging infrastructure is lacking. Electric vehicles tend to be more pricey than traditional combustion engine cars because of the increased costs linked with battery tech and other elements. Finally, electric vehicles still lack the same performance capabilities as traditional combustion engine cars.
Marketing an electric vehicle requires a comprehensive approach that focuses on building awareness and engagement. Utilizing digital media, social media campaigns, experiential marketing events, targeted advertising, sponsorships of motorsport events like Formula 1 or Formula E to reach the desired audience are all effective strategies for successful promotion of an electric vehicle. Additionally, creating content such as video stories about the product’s unique features can help create emotional connections with potential customers and generate interest in your brand.
Electric racing promotions are quickly becoming the norm in motorsports, with Formula E leading the charge for sustainable competitions climate issues. Automakers worldwide have also been rushing to fill roads with more EVs than ever before. All these measures combined will help ensure that electric racing continues to be a powerful force in the world of motorsports, inspiring drivers over the finish line with drive and determination like never before.
Take your electric racing promotions to the next level with RTR Sports Marketing. Our experienced team will help you maximize your sponsorship opportunities and reach new heights in motorsport success.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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