In Formula E, Formula E

As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few years, and for very good reasons: they are modern, exciting, sustainability-oriented and well-marketed.

In this blog post, you will learn about the latest advancements in electric cars and how they are revolutionizing the automotive industry. The advantages of owning an electric car and why more people are turning to them instead of traditional gas-powered vehicles will be discussed. We will also delve into ABB FIA Formula E racing and discuss how these high-performance machines are pushing boundaries and paving the way for future innovations. Uncover the thrilling appeal of the ABB FIA Formula E World Championship and why spectators from around the world are drawn to it.

Finally, we’ll take a closer look at what it takes to win in this competitive sport. From strategy to technology, we’ll examine every aspect that goes into crossing that finish line first. So buckle up and get ready for an electrifying ride as we dive into everything you need to know about electric cars, ABB FIA Formula E racing, and crossing that ultimate finish line!

Formula E Sponsorship

Table of Contents:

The Rise of Electric Racing Promotions

The rise of electric racing promotions has become a major trend in the motorsports industry. Formula E is leading the charge for sustainable motorsports, pushing forward with its all-electric cars and high-octane races. The series has gained immense popularity since its inception in 2014, becoming a platform to raise awareness about climate issues we can’t turn back from.

Automakers are rushing to fill roads worldwide with more EVs than ever before. Companies like Ford and Chevrolet have launched their own electric demonstrators, while others have taken it even further by creating eCOPO Camaro drag racers. This shift towards electrification is helping to reduce emissions and promote sustainability within the industry.

Sustainability measures are also being implemented both on tracks themselves and by sanctioning bodies such as Formula 1 and MotoGP. For example, Formula 1 recently announced plans to make their events carbon neutral by 2030 through initiatives such as using renewable energy sources for race weekends or increasing efficiency in travel operations for teams and staff members alike. Meanwhile, MotoGP has been utilizing green technology at some circuits across Europe which includes solar panels that generate electricity from sunlight or wind turbines that produce clean energy from wind power during race days.

Sponsorships have been a driving force in promoting sustainability within motorsport events, and Uncommon’s ‘No Turning Back’ campaign was a prime example. By utilizing Unreal Engine to recreate high-octane races that inspired drivers to cross the finish line with determination, this campaign raised awareness about climate change issues while making its mark on the industry.

The rise of electric racing promotions is revolutionizing the motorsport industry, with Formula E leading the charge for sustainable practices. With automakers rapidly transitioning to EVs and sanctioning bodies taking action towards sustainability, it’s clear that this trend will continue into the future.

Formula E Leading the Charge for Sustainable Motorsports

Formula E has taken the initiative to become a pioneering force in sustainable motorsports since its inception in 2014, showcasing only electric cars from renowned brands such as Jaguar, Maserati, Nissan and Porsche. This all-electric motorsport championship has not only pushed forward battery technology but also made strides towards tackling climate change head on. Although some have argued that Formula E should stay true to its roots instead of becoming an “arms race” series focused solely on winning at any cost, there is no denying that electric cars are gaining momentum among consumers.

The ‘No Turning Back’ campaign uses Unreal Engine to recreate high-octane races inspiring drivers over the finish line with drive and determination. This campaign was launched to create awareness about Formula E’s commitment towards sustainability and showcase how far the series has come since its inception. The objective of this drive was to motivate more people to join in on the mission, adding to Formula E’s ever-expanding supporter group.

The eighth season of ABB FIA World Championship raised awareness about climate issues we can’t turn back from by featuring eight new cities across four continents: Santiago de Chile (Chile), Sanya (China), Rome (Italy), Paris (France), Seoul (South Korea) Jakarta (Indonesia), London(UK) and New York City(USA). This season also saw a rise in partnerships between automakers and sponsors who are looking to make their mark on the industry by promoting sustainable transportation solutions through electric vehicles.

Automakers have been rushing to fill roads worldwide with more EVs than ever before due to government incentives being offered in some countries like China or UK where they will ban petrol/diesel car sales after 2030 & 2035 respectively . Furthermore, there are numerous measures being implemented both on tracks themselves and by sanctioning bodies such as FIA which includes use of renewable energy sources , limiting emissions during events , recycling materials used at circuits etc., thus making racing environment more eco friendly . These initiatives taken up by various stakeholders clearly demonstrate how seriously everyone involved takes sustainability within Motorsport community .

Overall, Formula E is playing an integral role in driving global adoption of clean energy solutions not just through Motorsports but also via supporting research into battery technology advancements, charging infrastructure developments etc. This clearly demonstrates how seriously everyone involved takes sustainability within the Motorsport community and that Motorsports can be truly sustainable if handled responsibly.

ABB FIA World Championship Season 9 – Raising Awareness About Climate Issues

The ABB FIA World Championship is the leading electric car racing series in the world. Season 9 of the ABB FIA World Championship, which started in January 2023, has electric cars from various makers like Porsche, Jaguar, Nissan, Maserati and DS. This season marks a significant milestone for sustainable motorsports with its commitment to decarbonizing sustainably wherever possible – an initiative that Penske Corporation has taken up enthusiastically.

The championship’s goal of raising awareness about climate issues we can’t turn back from is being met by taking eco-friendly measures at every stage of the event. For example, instead of using traditional diesel generators to power pit stops during races, teams are now using hydrogen fuel cells or solar panels to generate electricity for charging vehicles and powering other equipment like lights and cameras. Additionally, they are also looking into ways to reduce emissions generated by their racecars while ensuring performance isn’t compromised.

Governments are pushing citizens to embrace sustainable transportation solutions by offering subsidies or incentives for purchasing green cars, while automakers race to fill roads worldwide with more EVs than ever before. Sanctioning bodies have also stepped up and implemented regulations requiring teams participating in championships like Formula E use renewable energy sources such as wind turbines or hydropower plants near tracks, drastically reducing carbon footprints during events held there.

It is evident that the sustainability measures implemented both on tracks and by sanctioning bodies have been essential in ensuring this season remains focused on raising awareness about climate issues we cannot turn back from while promoting eco-friendly practices throughout its duration. It is commendable to see the progress made since its beginning almost a decade ago.

Measures Being Implemented Both On Tracks Themselves And By Sanctioning Bodies

As the world moves towards decarbonization and sustainability, motorsports have been quick to follow suit. Both tracks themselves and sanctioning bodies are taking steps to make their events as eco-friendly as possible.

At the track level, measures such as solar power, LED lighting systems, and wind turbines are being implemented to reduce energy consumption. Sanctioning bodies have also taken steps by introducing hybrid engines that use both electric and fuel sources for improved efficiency. F1 is exploring potential options, including biofuels and hydrogen, to further reduce emissions from their vehicles.

The shift towards electrification has also led automakers to rush in with new EV models designed specifically for racing series. This increased attention paid toward sustainable practices within motorsports is pushing us closer towards a carbon-neutral future where all forms of transportation can be powered by renewable energy sources instead of fossil fuels.

This shift may not be welcomed by everyone due to its dependence on sponsorship money from oil companies who have been supporting them since their inception. It is apparent that there can be no retreat in regards to diminishing our ecological effect via the sports entertainment sector.

FAQs in Relation to Electric Racing Promotions

Why are electric vehicles being promoted?

Electric cars are being encouraged as a means to cut down on emissions, diminish fuel costs, and give an alternate type of transportation. As the transition to more eco-friendly energy sources continues, electric vehicles have become an increasingly appealing option for both consumers and companies. By sponsoring electric vehicle racing events companies can gain exposure for their brand while supporting green initiatives that will benefit society in the long run.

Is the government promoting electric cars?

Yes, the government is promoting electric cars. Several countries have implemented policies and incentives to support their adoption, such as tax credits for buying an EV or providing charging infrastructure. Governments are setting targets for EVs to help reduce air pollution and emissions, demonstrating their recognition of the vehicles’ potential. These measures demonstrate that governments around the world recognize the potential of electric vehicles and are taking steps to promote them.

How do you motivate people to buy electric cars?

Motivating people to acquire electric cars necessitates a comprehensive strategy. To encourage electric car purchases, it is essential to inform consumers of the ecological and economic advantages. Secondly, incentives such as tax credits or rebates should be provided for those who purchase an electric vehicle. Finally, by partnering with motorsport sponsorship agencies that focus on motorsport, companies can demonstrate their commitment to sustainability while also increasing brand visibility among potential customers.

What is the biggest challenge with electric vehicles?

The biggest challenge with electric vehicles is the limited range and long charging times. This can make them impractical for longer trips or commutes, as well as limit their use in certain areas where access to charging infrastructure is lacking. Electric vehicles tend to be more pricey than traditional combustion engine cars because of the increased costs linked with battery tech and other elements. Finally, electric vehicles still lack the same performance capabilities as traditional combustion engine cars.

How to do marketing for the electric vehicles?

Marketing an electric vehicle requires a comprehensive approach that focuses on building awareness and engagement. Utilizing digital media, social media campaigns, experiential marketing events, targeted advertising, sponsorships of motorsport events like Formula 1 or Formula E to reach the desired audience are all effective strategies for successful promotion of an electric vehicle. Additionally, creating content such as video stories about the product’s unique features can help create emotional connections with potential customers and generate interest in your brand.


Electric racing promotions are quickly becoming the norm in motorsports, with Formula E leading the charge for sustainable competitions climate issues. Automakers worldwide have also been rushing to fill roads with more EVs than ever before. All these measures combined will help ensure that electric racing continues to be a powerful force in the world of motorsports, inspiring drivers over the finish line with drive and determination like never before.

Take your electric racing promotions to the next level with RTR Sports Marketing. Our experienced team will help you maximize your sponsorship opportunities and reach new heights in motorsport success.

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Riccardo Tafà
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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