In Sport News, Sports Marketing

Sport Sponsorships data in the infographic designed by RTR Sports.

The Graph shows the growing of global sponsorship spending from 2014 to 2016.

Global sponsorship spending in the 2016 is growing to $60.2 billion.  Brands from China and India, are taking part in sponsorship spending. North America is the world’s largest sponsorship market, but Asia-Pacific sponsorship spending (China, India, South Korea, Japan) is the fastest growing. Central and South America should see strong growth (4.7%), while the more mature European market will experience the slowest growth (3.9%).

global sponsorhip data 2016


Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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