Sport Sponsorships data in the infographic designed by RTR Sports.
The Graph shows the growing of global sponsorship spending from 2014 to 2016.
Global sponsorship spending in the 2016 is growing to $60.2 billion. Brands from China and India, are taking part in sponsorship spending. North America is the world’s largest sponsorship market, but Asia-Pacific sponsorship spending (China, India, South Korea, Japan) is the fastest growing. Central and South America should see strong growth (4.7%), while the more mature European market will experience the slowest growth (3.9%).➡Why Sport Sponsorship is important?
Written by
Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP — closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
