Category: Licensing
August 8, 2024
Licensing in Motorsport: The Key to Expanding Your Market.
In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]
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March 3, 2019
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imag[...]
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February 28, 2019
Brand Licensing cost, we review the money behind the process
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a[...]
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February 27, 2019
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a[...]
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February 26, 2019
Sport Licensing: boosting your sales through the power of sports
Competing in the global market is very difficult. Companies, especially the middle sized one, are facing very challenging times. Delocalization linked to low cost production forced out of bus[...]
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