Project Info
Client: Procter & Gamble
Task: P&G at Cosmofarma 2011
Timing: 13 – 15 Maggio 2011
About Project
For the third year in a row, RTR conceived and managed the exhibition area for P&G at Cosmofarma, one of the most important expos in Europe for health care, beauty care and all the services associated with the pharmacy world.
Procter & Gamble, one of the leading companies in oral care and wellness products (OTC and medical devices), used the Bologna exhibition to showcase important news about Boots Laboratories’ products (such as Solei, a suntan line and Optiva, the new line ) and to celebrate the success of its most famous brands such as Vicks, Clearblue, Oral-B and Kukident.
The stand, inspired by the technologic progress and by the neatness of the building, also hosted the charity campaign ‘Un litro di purezza’ (‘One liter of purity’) the initiative led by Procter and Gamble to donate clean and drinking water to underprivileged children in Tanzania .
