Project Info

Client: Aethra
Task: Aethra becomes premium partner of Fiat Yamaha Team
Timing: 2009

About Project

Aethra Spa, a global leader in videocommunication systems, has become a Premium Partner of Yamaha Motor Racing, the company which manages Yamaha’s official MotoGP team.

Innovation, technological research, attention to design and speed ride together in this partnership, creating a synergy between two top-level international companies, united by their passion for speed: one for speed in communication, the other for speed on the racetrack.

Yamaha will be able to use the cutting-edge videocommunication technology and services offered by Aethra to make its own business communication more efficient and immediate, by dialoguing with its most distant partners and trackside technicians, anywhere and at any time.

Aethra will not just supply its broadband communication services but will also have at its disposal hospitality services for its own clients during worl

d championship races and the opportunity to use the team’s showbike for company events.

The Fiat Yamaha Team is one of the most competitive in the 2009 Gran Prix season with Valentino Rossi as reigning championship and his team mate Jorge Lorenzo as one of the leader of the Grand Prix world championship.