CMS and LCR Honda MotoGP branding displayCMS branding on Honda MotoGP bike

MotoGP Sponsorship: CMS x LCR Honda MotoGP Team 2017

For the second year in a row, global leader of Motorcycle spare parts CMS have renewed their MotoGP sponsorship program with the LCR Honda Team.

The Dutch brand will therefore once again race their way through the 2017 MotoGP season onboard Cal Crutchlow’s RC213V machine.

Needless to say, both CMS and Lucio Cecchinello’s outfit share a common passion for all things racing, with an ongoing quest for premiumness, excellence and performance.

With more than 1,7 Million spare parts for Honda Motorcycles in their arsenal, CMS are the perfect partner for the LCR squad, Honda Racing‘s factory performance support.

The iconic blinking boy logo will be featured on Crutchlow’s challenger and leathers, while the company will enjoy extensive activation and hospitality opportunities throughout the Championship.

LCR Honda MotoGP garage showcasing CMS partnershipLCR Honda pit crew preparing bike with CMS brandingLCR Honda CMS team paddock photo

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