Project Info
Client:
Faac
Task:
Partnership with the Yamaha Factory Racing Team
Timing:
March – December 2011
About Project
Thanks to RTR Sports Marketing, FAAC, leader in automation technology, entered in a contractual agreement with Yamaha Factory Team for the 2011 MotoGP season. From long time, both companies share a passion for technological innovation, reliability and accuracy.
With this deal, FAAC will be able to use name and reputation of the Yamaha Factory Racing Team for any communication effort. Furthermore, the FAAC logo will be displayed on the front fairings of Ben Spies’ YZR-M1 Yamaha and on the right arm of Jorge Lorenzo’s leathers.
By joining Yamaha, FAAC gears up with a never-so-big moving communication platform, touching 4 continents, 18 races and 13 countries.