Company: Leeside Srl – Brand Lonsdale London
Event: Motor Show
Time: Dicembre 2004 e 2005
Lonsdale, a dynamic brand with a strong appeal in the world of casual clothing, wanted to reach its target in an original and memorable way.
To achieve this goal, RTR has created the collaboration between Lonsdale and the Motor Show, the most spectacular Italian event of two and four wheels. RTR has successfully matched the characteristics of a product to the event which, in terms of target and values, fits perfectly with the Lonsdale brand. 41% of the more than 1,200,000 visitors to the Motor Show are in fact young people aged 18 to 24 (2003 data)
The Racing Area of
RTR also organized and managed an event inside the VIP Area for more than 100 selected guests, who experienced the thrilled atmosphere of the Motorshow from a privileged perspective, enjoying the presence of the Lonsdale Arena godmothers Nina Moric and Carolina Marconi. Everything has been taken care of in detail: from the original catering, based on chocolates and delicacies, to the descent into the Lonsdale Arena of the two beauties, who greeted the audience of the packed stands on the occasion of the Bettega Trophy.