Project Info

Client:Piquadro
Task:Partnership with the Fiat Yamaha Team
Timing:2008

About Project

Piquadro, the well-known brand of travel and business accessories, has made its entrance into the world of motor racing official. The company, based in Emilia Romagna, has signed a deal with the Fiat Yamaha Team to supply Piquadro brand bags, thus becoming Premium Supplier to the Yamaha Factory Racing team for the MotoGP 2008 season.

Starting from the deal being signed, Piquadro will supply Yamaha with travel bags for the entire team and executive kits for its top management, all personalised by means of a name badge with the Yamaha logo. For its part, as some of the benefits it will enjoy as Premium Supplier, Piquadro will be entitled to use the team’s image and name for its own marketing operations and will have access to the hospitality areas of the MotoGp circuits. In addition, its logo will be present on press folders and communication material, in hospitality areas and on the occasion of the official presentation of the 2008 Team.