Snapshot of sports marketing campaign screen

Piaggio, la marca de motores con sede en Pontedera, y el gigante de la industria cosmética Coty han llegado a un acuerdo para la primera fragancia con la marca Vespa. Trait d’union para este acuerdo, una vez más, es el trabajo y la experiencia de RTR Sports marketing.

Nacida en 1946 de la visión innovadora de Enrico Piaggio, la Vespa siempre ha sido una maravilla única en el panorama automovilístico y cultural. Verdadero icono de estilo, moda y elegancia, la Vespa ha conectado generaciones e interpretado sueños -como en“La Dolce Vita” de Fellini-, convirtiéndose rápidamente en uno de los símbolos más reconocidos y queridos de Italia. Con la asombrosa cifra de 16 millones de unidades vendidas en todo el mundo, la Vespa ha traspasado con éxito las fronteras sociales, económicas y geográficas como ningún otro vehículo lo había hecho antes.

Dicho todo esto, ninguna casa de cosméticos del mundo podría haber encajado mejor con la herencia de Vespa que Coty, una de las principales empresas de fragancias del planeta. Con más de 110 años de experiencia en el sector de la Belleza, la fundada por François Coty allá por 1904, es hoy un referente en la industria de la perfumería y la cosmética.

Excelencia, internacionalidad, pasión: estos son los vínculos entre estas dos extraordinarias empresas. Y estos son los pilares de la fragancia Vespa para él y para ella, a la venta en Europa y Estados Unidos a partir de la primavera de 2014.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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Concesión de licencias: Dovi4 – Industria Grimaldi

Información del proyecto Cliente: Dovi4 y Grimaldi Industria Tarea: Concesión de licencias Calendario: 2012 Sobre el proyecto Grimaldi Industy, importante marca de diseño de ropa made in [...]

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Patrocinio: Yamaha Motor – Wings for Life World Run

Gracias al asesoramiento de RTR Sports Marekting, Yamaha Motor Italia se convirtió en el patrocinador oficial de la primera edición italiana de la Wings for Life World Run celebrada en Vero[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

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