Yamaha Moto Park public motorsport experience

Project Info

Cliente: Yamaha

Tarea: Yamaha moto park

Horario: 2008

About Project

La gira Yamaha MotoPark se puso en marcha el 7 de marzo en Pontecagnano. En junio habrá tomado 9 ciudades y otros tantos centros comerciales de Italia, invitando al público a descubrir de cerca el mundo de Yamaha.

Los actos, producidos y gestionados por RTR Sports Marketing junto con nueve de los ochenta tramos del GP Race FASTWEB Tour 2008de la que Yamaha es socio, transforman las zonas exteriores de los centros comerciales en parques temáticos que sirven de punto de partida para actividades de conducción de demostración y de base para cursos de conducción de motos Yamaha, bajo el patrocinio del FMI (Federación Italiana de Motociclismo).

La gira Yamaha MotoPark se ha concebido para involucrar a diversos sectores del público. Gracias a los viajes de demostración, cualquier persona mayor de dieciocho años con el carné de moto en vigor tendrá la oportunidad de elegir uno de los modelos Yamaha disponibles, probándolo durante unos 20 minutos en una ruta predeterminada.

Los cursos de conducción, por su parte, están dedicados a los principiantes, mayores de 18 años o a partir de 14 si van acompañados de sus padres, que deseen acercarse al mundo de la moto: a horcajadas sobre una moto o un scooter Yamaha, los participantes tendrán la oportunidad de aprender los fundamentos de una conducción segura, gracias a una clase individual de 30 minutos impartida por uno de los instructores especializados de la FMI.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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Eventos: Crunch Cereals – Torneo Basket3

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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