Nestlé Crunch basketball event by RTR Sports

Información del proyecto

Cliente: Nestlè Italiana SpA- Marca Crunch Cereali Tarea: Torneo Basket3 Timing: Abril – Junio 2003

Sobre el proyecto

Nestlé” ha enriquecido su gama de cereales; ha lanzado Crunch, el nuevo cereal de chocolate con vitaminas añadidas, el desayuno ideal para los adolescentes que necesitan energía, vitalidad y fuerza para aguantar el día.

El torneo Basket3 es el primer campeonato italiano de baloncesto 3 contra 3, y celebra este año su quinta edición con un éxito siempre creciente. Sus principales protagonistas son estudiantes de secundaria y bachillerato de toda Italia, y su principal objetivo es involucrar al mayor número posible de amantes del baloncesto.

RTR consideró que Basket3 habría sido la oportunidad perfecta para dar a conocer la marca a sus clientes ideales, los adolescentes deportistas, y al mismo tiempo realizar una campaña de muestreo para Crunch.

La campaña de muestreo se llevará a cabo en 20 de las 33 provincias italianas en las que tendrá lugar la manifestación, además de las 8 pruebas en las que los equipos ganadores competirán por una plaza en las competiciones finales. Además, la prueba final, que se celebrará en Rímini los días 7 y 8 de junio, formará parte del Fitness Festival, donde también se coronará a los campeones.

En todas estas ocasiones se organizará un stand de Crunch y, para todos los jóvenes amantes del baloncesto que se den cita allí, habrá muestras gratuitas de Crunch repartidas por una azafata de Crunch. La empresa pretende implicar aún más a todas esas jóvenes promesas en su campaña, y por eso se ha creado la Cesta Rápida Crunch. Será un momento de diversión para todos sus jugadores y premiará a los ganadores con aperitivos Crunch gratis. Además, los equipos ganadores de cada una de las cuatro categorías recibirán un suministro anual gratuito de cereales Crunch para sus centros escolares.

La colaboración que RTR ha podido disfrutar con Nestlé’ Italia, ha ofrecido a RTR la oportunidad de demostrar una vez más el gran poder que tiene el deporte como medio publicitario y también de demostrar su capacidad para hacer uso de este poder de una manera original y creativa.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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