SIFI and LCR Honda team branding

El gigante de la industria oftálmica SIFI ha renovado su acuerdo de patrocinio con el equipo LCR Honda de MotoGP. Para la empresa catarí, se trata del cuarto año en el Campeonato del Mundo de MotoGP, que comenzará oficialmente el 18 de marzo en el circuito de Losail, en Qatar.

Una vez más, el logotipo azul de SIFI estará presente en el carenado de la moto y en el mono del piloto británico Cal Crutchlow durante las 19 pruebas de la temporada de MotoGP, aportando una gran visibilidad internacional a la empresa siciliana. La presencia del logotipo -que también aparece en los uniformes del equipo, los camiones, los boxes y todos los materiales de comunicación- es, sin embargo, sólo la punta del iceberg del acuerdo. SIFI obtiene derechos de comunicación y marketing de 360 grados, ofreciendo posibilidades de narración y publicidad, extraordinarias oportunidades de hospitalidad y eventos únicos en su género con pilotos y motos de exhibición.

El equipo de Lucio Cecchinello y todo el campeonato de MotoGP se convierten así en una potente plataforma de comunicación y marketing móvil para SIFI, que el gigante farmacéutico aprovecha al máximo demostrando el inmenso potencial comercial de estas herramientas.

 

SIFI logo at a MotoGP promotional booth
SIFI product showcase at MotoGP paddock
SIFI branding integrated with MotoGP sponsorship

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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CMS y LCR Honda MotoGP: una asociación que continúa a partir de 2016

RTR Sports Marketing se enorgullece de anunciar la renovación de la asociación entre CMS (Consolidated Motor Spares), el mayor distribuidor online de piezas para motos antiguas y modernas, [...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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