Cosplay of Darth Vader at SIFI Lucca Comics booth

 

Eventos: SIFI en Lucca Comics and Games 2017

SIFI -la empresa italiana líder en óptica- fue uno de los principales patrocinadores de la edición de 2017 de Lucca Comics and Games, uno de los eventos más importantes de videojuegos, cómics, programas de televisión y cosplay.

La feria, capaz de congregar a más de 600.000 visitantes durante cinco días, fue el escenario perfecto para que SIFI presentara su último lanzamiento: el colirio VideoRelax. Específicamente diseñado para reducir los efectos del enrojecimiento y la fatiga ocular, VideoRelax es el producto perfecto para quienes pasan largas horas frente a la pantalla, ya sea en sesiones de juego o de binge-watching.

A través de una operación de marketing masiva, se entregaron miles de muestras de VideoRelax durante los días del Cómic y los Juegos de Lucca, gracias a un equipo de 15 personasque recorrieron la exposición a pie y se detuvieron en 2 almacenes situados en zonas estratégicas de la ciudad.

Además, se colocaron 3 grandes vallas publicitarias -con la imagen ya icónica del piloto de MotoGP (y patrocinado por SIFI) Cal Crutchlow- en las paredes y callejuelas de Lucca, continuando con la campaña en curso que llevó a SIFI y VideoRelax a las portadas y sitios web de los más importantes puntos de venta de videojuegos y reportajes del País.

SIFI campaign visuals at Lucca Comics festivalFans engaging with SIFI at Lucca ComicsSIFI brand activation at Lucca Comics conventionBranded SIFI setup during Lucca Comics event

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
img

SIFI y LCR Honda hacen 10: una asociación ganadora que continúa desde 2015

RTR Sports Marketing se enorgullece de anunciar la renovación de la asociación entre SIFIuna empresa líder en el sector de la oftalmología, y el equipo LCR Honda MotoGP para la temporada [...]

Read More
img

Patrocinio de MotoGP: Grupo SIFI x LCR Honda 2023

Patrocinio de MotoGP: Grupo SIFI x LCR Honda 2023 El gigante oftalmológico SIFI y el equipo de MotoGP LCR Honda han vuelto a estrechar sus manos para renovar su suculenta colaboración de n[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

Ponte en contacto hoy