Cosplay of Darth Vader at SIFI Lucca Comics booth

 

Events: SIFI at Lucca Comics and Games 2017

SIFI – the leading Italian ophtalmic company- was a main sponsors of the 2017 edition of Lucca Comics and Games, one of the most important events for videogame, comics, TV shows and cosplay.

The expo, capable of scoring an impressive audience of 600.000+ across five days, was the perfect stage for SIFI to put on display their latest release: the VideoRelax eyedrops. Specifically built to reduce the effects of red and tired eyes, VideoRelax is the perfect product for those spending long hours in front of the screen, be it for gaming sessions or binge-watching.

Through a massive marketing operation, thousands of samples of VideoRelax were delivered during the days of Lucca Comics and Games, via a staff of 15 people scouting the expo on foot and pit-stopping in 2 warehouses located in strategic areas of the city.

Moreover, 3 large billboards -featuring the now-iconic image of MotoGP rider (and SIFI-sponsored) Cal Crutchlow, were posted on the walls and in the alleys of Lucca, continuing the ongoing campaign that brought SIFI and VideoRelax on the covers and websites of the most important videogame outlets and features of the Country.

SIFI campaign visuals at Lucca Comics festivalFans engaging with SIFI at Lucca ComicsSIFI brand activation at Lucca Comics conventionBranded SIFI setup during Lucca Comics event

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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