Braun electronics campaign through RTR Sports

Información del proyecto

Cliente: Gillette Group Italy Spa – Marca Braun Minipimer Tarea: Minipimer Tour Calendario: 2003, 2004, 2005, 2006

Sobre el proyecto

Gillette Group quería promocionar su última innovación, la versión más reciente de la batidora Braun Minipimer; se pidió a RTR que se encargara de ello y entonces se le ocurrió la idea de una gira por los centros comerciales de toda Italia.

La nueva Braun Minipimer es aún más potente y versátil, convirtiéndose así en indispensable para todos aquellos que, por necesidad o elección, prefieren una forma de cocinar más fácil, rápida y creativa.

La gira comenzará en abril y, a lo largo de nueve meses, visitará 34 de los centros comerciales más importantes y populares del norte y centro de Italia.

La promoción se centrará en un stand situado en el hall principal de los centros comerciales; en él, un azafato y una azafata recibirán a los clientes y les ofrecerán platos recién preparados con Minipimer, al tiempo que les informarán de todas sus funciones y características.

Será una gran oportunidad para crear una conexión directa entre los clientes y la empresa; no sólo los clientes podrán probar y degustar este producto nuevo y único, sino que también verán satisfechas todas sus curiosidades gracias a las sugerencias y consejos de auténticos expertos.

La gira también ha revelado interesantes oportunidades para crear grandes colaboraciones entre empresas de éxito, y RTR se ha propuesto estudiar qué tipo de operaciones podrían pensarse para una campaña de “co-marketing” de este tipo.

Los socios de toda la gira promocional serán Philadelphia Kraft, como ingrediente básico de todas las recetas, Haier, como proveedor de frigoríficos, Georgia Pacific Group Italia con su “Tutto Pannocarta” y, por último, Carapelli con su fina selección de aceites.

Las primeras fechas de la gira han recibido una exitosa respuesta por parte del público, lo que no hace sino reafirmar las cualidades de RTR a la hora de proyectar y organizar actividades promocionales dinámicas para sus clientes.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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