Braun electronics campaign through RTR Sports

Project Info

Client: Gillette Group Italy Spa – Brand Braun Minipimer

Task: Minipimer Tour

Timing: 2003, 2004, 2005, 2006

About Project

Gillette Group wanted to promote its latest innovation, the newest version of the Braun Minipimer mixer; RTR was asked to take care of this and then came up with the idea of a tour of shopping centers around Italy.

The new Braun Minipimer it’s even more powerful and versatile, thus becoming indispensable for all those who, for necessity or choice, prefer an easier, faster and more creative way of cooking.

The tour will start in April and, over a period of nine months, it will visit 34 of all the more important and popular shopping centers of Northern and Central Italy.

The promotion will center around a stand located in the main hall of the shopping centers; there will be a steward and a hostess welcoming the customers and offering them dishes freshly prepared using Minipimer, whilst at the same time giving them information on all its functions and characteristics.

It will be a great opportunity for creating a direct connection between the customers and the company; not only the customers will be able to test and try this new and unique product, but they will also see all their curiosities satisfied by suggestions and advices given by real experts.

The tour has also revealed interesting opportunities to create great collaborations between successful companies, and RTR has set out to study what kind of operations could be thought of for such a “co-marketing” campaign.

Partners to the whole promotional tour will be Philadelphia Kraft, as the basic ingredient for all the recipes, Haier, as the fridges provider, the Georgia Pacific Group Italia with its “Tutto Pannocarta” and finally Carapelli with its fine selection of oils.

The first dates of the tour have received a successful response from the public, and this only goes to reaffirm RTR qualities in projecting and organizing dynamic promotional activities for its customers.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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