Province of Bologna event supported by RTR SportsKlien Provincia di Bologna – Assessorato viabilità e mobilità Tugas: Kampanye iklan keselamatan jalan Waktu: 2007

Departemen Jalan dan Transportasi Provinsi Bologna telah terjun ke lapangan dalam hal keselamatan jalan raya dengan kampanye promosi yang dirancang untuk menyoroti tingginya tingkat kecelakaan lalu lintas di jalan-jalan provinsi.

Atas permintaan Provinsi Bologna, RTR menawarkan kampanye awal kreativitas yang berdampak besar yang menampilkan ponsel, sepatu, kacamata, dan boneka beruang: barang-barang sehari-hari yang ditinggalkan di lokasi kecelakaan, yang merepresentasikan korban kecelakaan lalu lintas dengan cara yang realistis dan kuat.

Judul utama, “Jangan tersesat di jalan”, disertai dengan badan berita yang berubah sesuai dengan subjeknya: “Jangan minum dan mengemudi”, “Jangan menggunakan ponsel saat mengemudi”, dan “Hormati batas kecepatan”. Rencana kampanye ini melibatkan penempatan di media lokal dan di luar ruangan, menggunakan papan reklame statis dan dinamis di seluruh Provinsi Bologna.

RTR juga telah membuat kampanye kedua yang, mengikuti tata letak kampanye pertama, membawa gambar mobil yang rusak dan mengkomunikasikan peran mendasar kamera kecepatan sebagai perangkat penting untuk menyelamatkan nyawa. Salah satu inisiatif luar biasa dari Provinsi ini adalah keputusannya untuk mendirikan serangkaian pos pemeriksaan kecepatan di jalan-jalan yang paling berisiko di provinsi ini. Papan reklame permanen tentang topik khusus ini akan dipasang di area yang terkena dampak kamera kecepatan.

Merancang dan merencanakan kampanye adalah langkah pertama dari proyek yang lebih luas, yang telah disusun oleh RTR untuk Provinsi Bologna dan yang akan terdiri dari serangkaian tindakan nyata yang dirancang untuk meningkatkan kesadaran masyarakat dan menginformasikan kepada mereka tentang masalah keselamatan jalan.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

Lihat semua riwayat kasus
img

Tur: Nivea untuk pria – Honda Gresini Racing

Info Proyek Klien Beiersdorf SpA – Merek Nivea Untuk Pria Tugas: Balapan Honda Gresini Waktu: 2000 Tentang Proyek Nivea for Men adalah lini kosmetik yang secara khusus dipelajari dan d[...]

Read More
img

Acara Sereal Crunch – Turnamen Basket3

Info Proyek Klien Nestlè Italiana SpA- Brand Crunch Cereali Task: Turnamen Basket3 Waktu pelaksanaan: April – Juni 2003 Tentang Proyek Nestle telah memperkaya jajaran serealnya; Nestl[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Sponsorship Anda dalam olahraga bermotor, pengalaman kami.

Hubungi kami hari ini