Company:  Warner Bros. Pictures
Subject:  Motor Show 2011
Period:  3-11 December 2011

The famous movie studio Warner Bros. Pictures has chosen RTR Sports Marketing to promote the movie “Sherlock Holmes: Game of shadows” during the Motor Show in Bologna.
Through 6X3 posters , banners and billboards within the Bologna Trade Fair, the second chapter of the saga of the world’s most famous detective was presented to the 840.000  spectators of the event  from 3 to 11 December 2011.

Furthermore, using the technology of mobile devices such as iPhones and iPads, some personalized corners allowed visitors to enjoy special interactive contents and to play with the characters of Sherlock Holmes.

Through the Motor Show, Warner Bros. Pictures has reached the ideal target for his new production: the active young, eager for adventure and excitement.