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By Riccardo Tafà| Posted May 17, 2015 | In MotoGP
After Jorge Lorenzo‘s first win this season at Jerez two weeks ago, the Yamaha pilot went back to his old form. Starting from the first row behind Repsol Honda rider Marc Márquez on Pole Position and Ducati pilot Andrea Dovizioso, Lorenzo benefited from a chaotic starting phase. The spaniard took the lead from the first lap and continuous opened a gap on his pursuers.
Behind Lorenzo, Andrea Dovizioso was followed by his teammate Andrea Iannone, who suffered from an injured shoulder due to testing at Mugello. Márquez fell back to fourth place after the start and had a hard time climbing up the scale. Therefore the current world champion had to give up on Yamaha rider Valentino Rossi, who looked forward to continue his good results this year.
With Márquez behind him, Rossi observed his fellow countrymen Iannone and Dovizioso and managed to overtake both of them. The nine-time world champion tried to repeat the action from Argentina with closing up on his teammate Lorenzo, but soon Rossi decided to take home the twenty points for the championship and finish second in front of Dovizioso.
Dovizioso’s teammate Andrea Iannone couldn’t reach up to follow him, because he had a hard time battling with Márquez for fourth place. The two of them changed the lead countless times, but after a few, thrilling laps the world champion prevailed, saving the fourth slot in front of Iannone in fifth.
Tech3 rider Bradley Smith had the best view on this fighting scene, following Márquez and Iannone in sixth place. Chances were high, that with either one or even both of them crashing out of the race, Smith could reach a fifth or fourth place.
Since both riders stayed on their bikes, Smith ended the race in a still satisfying sixth place, followed by his teammate Pol Espargaró in seventh. Espargaró won’t be satisfied with the result, since the spaniard fought for a podium position here last year.
Next to the fourth podium position this season, Ducati will also be quite satisfied with their Pramac riders, who both finished the race in the Top Ten. With Yonny Hernández in eighth and Danilo Petrucci in tenth place, they were only seperated by Ecstar Suzuki pilot Maverick Viñales.
For the second Repsol rider Dani Pedrosa, the first race after his arm-pump surgery ended disappointing. Pedrosa dropped out of the race with one lap into the race, but remained unhurt. He continued the race, not aiming for positions, but trying to figure out, if his arm is strong enough to last a whole race distance.
But Pedrosa wasn’t the only rider who suffered from bad luck this weekend. All in all seven riders crashed out of the race, but luckily all of them got away without major injuries. Those who were affected by a crash were Stefan Bradl (Athinà Forward Racing), Aleix Espargaró (Ecstar Suzuki), Mike Di Meglio (Avintia Racing), Scott Redding (Marc VDS), Karel Abraham (AB Motoracing) and both LCR Honda pilots Cal Crutchlow and Jack Miller.
The next round of the MotoGP season will take place at May, 29th at Mugello, Italy.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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