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By Emanuele Venturoli| Posted May 18, 2016 | In MotoGP, Motor Racing, Motorsports
Team Suzuki Press Office – May 19, 09:30hrs (CET)
Suzuki Motor Corporation is pleased to announce the agreement with Andrea Iannone as a Factory rider of Team SUZUKI ECSTAR for 2017-2018.
The Italian will ride the Factory GSX-RR in the MotoGP™ World Championship for the upcoming two years following the 2016 season.
Iannone was born on August 9th, 1989 in Vasto, Southern Italy. He started racing in the Italian and Spanish Championships in 2004 when he was 15 years old. He moved to the 125 World Championship in 2005, winning four races, before he stepped-up to Moto2 in 2010; always finishing in the top-three places in the Championship and winning eight races. He moved to MotoGP™ in 2013, and in 2015 – his third season – secured fifth place overall, recording one Pole Position and three podiums.
Davide Brivio – Team SUZUKI ECSTAR Team Manager:
“We are happy to have enrolled Andrea in our Team for the next two years. He is one of the top riders in MotoGP™ and he is also very passionate and motivated; which fits into our racing philosophy. Our technical project is continuously improving since our debut in 2015 and we are working hard to make our GSX-RR very competitive so that it can fight consistently close to top and victory as soon as possible. We wanted a rider that could help Suzuki continue its road to the top. Andrea is a fast rider who has the hunger for success and his riding style could suit our machine’s characteristics, therefore giving us good hopes for a positive partnership. Being in his fourth year in MotoGP™ he’s also an experienced rider from which the whole Team will benefit.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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