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By Riccardo Tafà| Posted July 10, 2016 | In MotoGP, MotoGP
German MotoGP 2016: Miller motivated to conquer Sachsenring challenge
German MotoGP 2016 latest news. Boosted by his breath-taking maiden MotoGP victory in Assen last month, Team Estrella Galicia 0,0 Marc VDS rider Jack Miller arrives in Germany for this weekend’s German MotoGP battle riding the crest of a wave.
Miller ripped up the record books in an eventful Dutch TT, which saw him become only the 12th Australian to win in the premier class and the first rider to notch victories in both Moto3 and MotoGP. He was also the 10th youngest winner in MotoGP history, but after the celebrations of Assen the 21-year-old is now fully concentrated on delivering another positive result at the tight and twisty 3.67km Sachsenring circuit. Miller made his Grand Prix debut at the famous venue in the 125cc category back in 2011 and he won the Moto3 race from pole position there in 2014.And his quest for a third successive top 10 finish of 2016 has been aided by the fact that Miller was able to return to motocross training in the two-week break after Assen.
He did three days of intense off-road riding for the first time since he broke his right leg in a motocross training accident back in January, and he was happy with the strength and range of motion with his recovering right leg.Tito Rabat is also relishing the prospect of tackling the anti-clockwise Sachsenring track, which features 10 left-hand turns and just three right corners.Rabat has powered his Honda RC213V machine to point scoring finishes in the two races since returning from a broken left collarbone injury.
Adding to Miller and Rabat’s optimism that they can head into the three-week summer break on the back of morale-boosting results is Honda’s impressive recent record at Sachsenring, which has seen the Japanese manufacturer undefeated at the German venue since 2009.
Jack Miller:
“Assen was like a dream come true for me but we now we have to focus on being as competitive as possible this weekend in Germany. It is not going to be an easy weekend but it is a track I like and I’ve had some success on in the past. The encouraging thing for us as well is the Honda seems to work well at this track, so we have good reason to be optimistic. I’ve definitely got a little bit of extra confidence after the win in Assen and I’m sure we can be strong again. We’ve made a lot of progress over the last four races, and with my leg getting better day-by-day, it has made a difficult job a little bit easier for me. Since Assen I’ve been able to get back on a motocross bike for the first time since I injured my leg in January and it felt good. The strength is not an issue but I still need to get a bit more motion back. That lack of movement is because I’ve still got a fair amount of metalwork in my leg but I was happy with how it went. Now I’ll continue working hard with my crew like always so hopefully we can experience a feeling like Assen again soon.”
Tito Rabat:
“I am happy with my performances since coming back from my collarbone injury in Mugello. I struggled a lot in Montmelo but still scored points and I was lacking power in the changes of direction in Assen and still managed to ride very well. I am fully fit and prepared for Sachsenring now, which will end the opening half of my first MotoGP season. I have gained a lot of experience in the first races and it has been a case of learning as much as I can to help me be more competitive. I think the character of the track, the Honda and my riding style could be a good combination this weekend, so I am hoping to be fighting for my best result of the season so far.”
Michael Bartholemy: Team Principal
“Jack’s win at Assen was an unforgettable experience for the whole team, especially as Franco had secured us our first Moto2 podium of the season earlier in the day. But now we need to get back to work and focus on the next race in Germany. Sachsenring is a tricky circuit, but it’s a track where the factory Hondas went well last year and Jack and Tito head there after a confidence boosting outing at the Dutch TT. I know that they will be looking to end the first half of the season on a high and I’m confident that both will make another step forward with the bike this weekend.”
Marc VDS Racing Team Press ReleaseBook your Hospitality at German MotoGP
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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