Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted October 6, 2018 | In MotoGP, MotoGP, Motor Racing, Motorsports
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators. Marc’s seventh victory of the season is also the 68th of his career, putting him equal with Jorge Lorenzo as the fifth-most winning rider across all classes. It was a hat-track weekend for the Spaniard, who earned pole position, set the lap record and earned the victory.
Marc’s win came down to the last corner of the last lap, thanks to a thrilling battle with title contender Andrea Dovizioso. The points scenario makes the next round, the Grand Prix of Japan, the first match point for the MotoGP Title.
On the other side of the garage, a crash at turn five on lap 18 was a true shame for Dani Pedrosa, as it ended what until then had been his best race of the season; Pedrosa was charging forward from the back, with hopes of launching himself into the podium battle.
“Of course I’m very, very happy today because it’s the first time I’ve beaten Dovi in this way. We were very equal, and my strategy was to try and attack in order to open a gap and avoid having it come down to the last lap. But Dovi had a very good pace and I was struggling with the front tyre, so I wasn’t able. Instead, I just tried to manage the tyres and stick to him. Honestly, I wasn’t so confident going into the final lap because I’ve lost many head-to-head finishes with him in the past. But this time, we swapped roles—I used Dovi’s style and Dovi used Marquez’s style!—and that worked to overtake him on the corner exit. It was a great feeling to race in front of all the Thai fans, who cheered and supported all of us riders equally, really enjoying the sport and making me feel good over the whole weekend. I’m really thankful to them. Now the first match ball will be in Japan, which is the most important race for Honda as it’s their only home Grand Prix. Of course we’ll try our best there, but if it’s not possible, the main target is still to achieve the title at some point.”
“Today’s result was a very disappointing one as we had a real chance to fight for the podium. I lost the front when I was pushing hard and getting closer to the front. I hit a bump and couldn’t save it. The crucial moment was the start, as first I had an issue with the clutch and soon after that, Miller took the inside into the corner too fast and pushed us both wide so that we lost ground. As we had all been forced to use the hard rear, I struggled to warm the tyres up over the first three laps, and I didn’t have good grip. It took a while to get into a fast rhythm. The positive thing is that we had a strong race after that, catching the front group. We had a good chance but we didn’t make it. Hopefully the next race will be better.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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